MARKETING AUTOMATION SPECIALIST

Windmill Strategy; United States; Remote; USD 34,000 - 83,000; Part time

Job summary

Windmill Strategy is seeking a Marketing Automation Specialist to set up, optimize, and scale marketing automation across platforms for agency and private clients. You’ll integrate CRM systems, automate lead nurturing, and drive sales enablement with measurable results.

This remote, contract role fits 5-20 hours per week, with opportunities to grow as campaigns scale. You will thrive in a fast-paced, client-facing environment, turning complex processes into efficient automated workflows that

Qualifications

• 3–5 years in marketing automation, CRM integrations, and digital marketing.
• Strong email marketing, lead nurturing, and sales enablement knowledge.
• Proven multi-channel campaign experience across email, social, and websites.
• Ability to craft engaging copy for email sequences and nurturing campaigns.

Responsibilities

• Develop and execute marketing automation strategies for lead nurturing and engagement.
• Set up and configure automation platforms with seamless CRM integrations.
• Create and optimize automated workflows for email marketing and sales enablement.
• Design lead scoring models to prioritize opportunities.
• Develop multi-channel campaigns to boost engagement and conversions.
• Analyze campaign performance and provide data-driven optimization recommendations.
• Integrate automation tools with CRM systems for accurate tracking.
• Collaborate across teams to align automation with sales and marketing goals.

Skills

Strategic Thinking

Problem Solving

Analytical Skills

Collaboration

Results Oriented

Tools

HubSpot

Marketo

Pardot

Zoho

Growbots

Apollo.ai

Copilot

Job description

We’re on a mission to bring the power of modern marketing to B2B technical industries, so they can achieve greater success. For over a decade, we’ve helped B2B marketers in technical, industrial and manufacturing industries accelerate growth through highly effective websites and powerful digital marketing.

About The Opportunity:

As a Marketing Automation Specialist, you will be responsible for setting up, configuring, and optimizing marketing automation systems across a variety of platforms for both agency and private clients. You will be the expert on integrating CRM systems, automating lead nurturing workflows, and developing sales enablement processes, all while ensuring seamless performance tracking and reporting. You will focus on executing and optimizing marketing campaigns, including email, ABM, and drip campaign sequences, to enhance engagement and conversion rates.

This is a remote/WFH position, on a fully virtual team. This is a contract, project-based position where hours may ebb and flow week-to-week (average 5-20 hours/week).

About You:

You are a technically savvy marketing professional with a deep understanding of automation platforms, CRM integrations, and digital marketing strategies. You thrive in a fast-paced, client-facing role, where you are responsible for managing and optimizing campaigns to drive engagement, leads, and conversions. You are analytical and detail-oriented, with strong problem-solving skills and the ability to juggle multiple projects simultaneously. You excel in turning complex processes into efficient, automated workflows that deliver measurable results.

Key Qualities

• Strategic Thinking - You have a strong ability to align marketing automation strategies with broader business goals. You think holistically about lead nurturing, segmentation, and customer engagement and can execute strategies that drive conversions.
• Problem-Solving & Technical Expertise - You are adept at troubleshooting and optimizing automation workflows. You can integrate CRM systems, data platforms, and automation tools with ease while continuously improving processes.
• Analytical & Data-Driven - You don’t just execute campaigns—you measure, refine, and optimize based on data insights. You understand how to track marketing performance, identify trends, and make data-backed recommendations.
• Collaboration & Communication - You thrive in a cross-functional environment, working closely with sales, content, and design teams to ensure seamless execution of marketing automation strategies. You can translate complex technical concepts into clear, actionable strategies.
• Results-Oriented Execution - You take ownership of your work and consistently deliver measurable impact—whether through improved engagement, higher conversion rates, or enhanced automation efficiency.

Key Responsibilities

• Develop and execute marketing automation strategies to enhance lead nurturing, segmentation, and customer engagement.
• Set up and configure automation platforms (HubSpot, Marketo, Pardot, Zoho, Growbots, Apollo.ai, Copilot), ensuring seamless CRM integrations.
• Create and optimize automated workflows for email marketing, lead nurturing, and sales enablement.
• Design and implement lead scoring models to prioritize sales opportunities.
• Develop multi-channel campaigns, including email, ABM, and drip sequences to enhance engagement and conversions.
• Analyze campaign performance, track key KPIs, and provide data-driven recommendations for optimization.
• Integrate marketing automation tools with CRM systems to ensure smooth data flow and accurate performance tracking.
• Collaborate across teams to align marketing automation initiatives with sales, content, and overall marketing objectives.

Skills & Background

Marketing & Automation Expertise:

• 3-5 years of experience in marketing automation, CRM integrations, and digital marketing.
• Strong knowledge of email marketing best practices, lead nurturing, and sales enablement.
• Proven experience in creating and executing multi-channel marketing campaigns across email, social media, and websites.
• Ability to craft engaging marketing copy for email sequences and lead nurturing campaigns.

Technical Proficiency:

• Experience with marketing automation tools such as HubSpot, Marketo, Pardot, Zoho, Growbots, Apollo.ai, Copilot, etc.
• Proficient in CRM integrations (HubSpot preferred) and understanding of data flow between CRM and automation platforms.
• Comfortable working with databases and automating tasks based on customer behavior.

Analytical & Performance Optimization:

• Strong ability to analyze campaign performance using tools like Google Analytics, reporting dashboards, and tag management systems.
• Experience measuring KPIs, ROIs, and making data-driven optimizations.
• Expertise in segmentation, lead scoring, and personalization to optimize the customer journey.

Nice to Have:

• Experience writing email sequences, ABM, and drip campaigns that maximize engagement and conversions.
• Certifications in HubSpot Marketing Automation, Marketo, Pardot, or Google Analytics.
• Experience with AI-driven marketing automation and data enrichment tools.

Apply to be a Marketing Automation Specialist at Windmill Strategy

US-based applicants only.