Marketing Automation Specialist

Placements24; Riverton (UT); On-site; USD 21,000 - 31,000; Full time

Benefits offered by this job

Health insurance

Professional development

Certifications support

Stable work environment

Job summary

Placements24 is seeking a Marketing Automation Specialist to design, implement, and optimize automated marketing workflows in Upington, Northern Cape. You will nurture leads, engage customers, and drive revenue growth by managing platforms, segmenting audiences, and creating compelling campaigns.

The role requires deep expertise in leading marketing automation tools, CRM integration, and strong analytical skills to maximize ROI and align with sales objectives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Computer Science, or related field.

Responsibilities

• Design, build, test, and deploy marketing automation campaigns including email nurturing sequences.
• Manage and maintain the marketing automation platform (HubSpot, Marketo, Pardot, or Salesforce Marketing Cloud).
• Develop and segment target audiences for personalized communications.
• Create engaging email content, landing pages, and forms aligned with campaign goals.
• Monitor campaign performance, analyze key metrics, and provide insights for optimization.
• Collaborate with marketing and sales to align automation with business objectives.
• Stay up-to-date with trends in marketing automation and digital marketing.
• Implement and manage lead scoring models to qualify and route leads.
• Ensure compliance with data privacy regulations (e.g., POPIA).
• Troubleshoot and resolve automation platform issues.

Job description

About the Role

Our client is seeking a highly skilled and analytical Marketing Automation Specialist to join their team in Upington, Northern Cape. This role is crucial for designing, implementing, and optimizing automated marketing workflows to nurture leads, engage customers, and drive revenue growth. You will be responsible for managing the marketing automation platform, segmenting audiences, creating compelling campaigns, and analyzing performance to ensure maximum efficiency and ROI. The ideal candidate possesses deep expertise in marketing automation technologies, a strong understanding of marketing principles, and excellent analytical and problem-solving skills. This is an excellent opportunity to make a significant impact on our client's marketing effectiveness within the unique market of the Northern Cape.

Key Responsibilities

• Design, build, test, and deploy marketing automation campaigns, including email nurturing sequences, lead scoring, and segmentation strategies.
• Manage and maintain the marketing automation platform (e.g., HubSpot, Marketo, Pardot), ensuring data integrity and optimal performance.
• Develop and segment target audiences for personalized marketing communications.
• Create engaging email content, landing pages, and forms that align with campaign goals.
• Monitor campaign performance, analyze key metrics (open rates, CTR, conversion rates, ROI), and provide actionable insights for optimization.
• Collaborate with the marketing and sales teams to ensure alignment of automation strategies with overall business objectives.
• Stay up-to-date with the latest trends and best practices in marketing automation, email marketing, and digital marketing.
• Implement and manage lead scoring models to effectively qualify and route leads to the sales team.
• Ensure compliance with relevant data privacy regulations (e.g., POPIA).
• Troubleshoot and resolve any issues related to the marketing automation platform or campaigns.

Requirements

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
• Proven experience as a Marketing Automation Specialist, Email Marketing Manager, or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge and hands-on experience with at least one major marketing automation platform (e.g., HubSpot, Marketo, Pardot, Salesforce Marketing Cloud).
• Strong understanding of CRM systems (e.g., Salesforce) and their integration with marketing automation platforms.
• Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.
• Proficiency in email marketing best practices, segmentation, and personalization.
• Strong copywriting and editing skills.
• Project management and organizational skills.
• Ability to work independently and collaboratively in a team environment.
• Familiarity with the Northern Cape business environment is beneficial.

Benefits

Our client offers a competitive salary, comprehensive health insurance and other employee benefits, opportunities for professional development and certifications, and a stable, supportive work environment in Upington. Join a team dedicated to leveraging technology to drive marketing success.