Marketing Automation Specialist - Wing Assistant

Wing Assistant - India

Berkeley (CA)

Remote

USD 60,000 - 95,000

Full time

2 days ago

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Benefits offered by this job

Health Insurance (HMO)

Performance Incentives

Job Security and Stability

Paid Training

Inclusive Culture

Upskilling Opportunities

100% Work-From-Home

Strong Team Support

Career Growth

Fun Work Environment

Holiday & Overtime Pay

Job summary

Wing Assistant - India is seeking a Marketing Automation Specialist to drive email campaigns, lifecycle programs and data hygiene for a remote-first team. You will implement drip flows, track performance, and collaborate with design and content teams to optimize conversions.

The role requires 2+ years in digital marketing, strong English communication, and experience with HubSpot, ActiveCampaign or similar tools. US-hours, fully remote.

Qualifications

2+ years in digital marketing or social media
Proven content writing or copywriting experience
Working knowledge of content management systems
Excellent English communication skills, both written and verbal (B2 level)
Strong organizational and time management skills
Experience with marketing automation platforms

Responsibilities

Build and deploy simple drip or nurture email campaigns
Maintain subscriber lists/databases; ensure data hygiene
Assist with tracking and tagging (UTMs, campaign parameters)
Monitor automation performance metrics: open rates, click-through, conversion
Troubleshoot basic issues in emails and automations
Coordinate with design/content team for templates and assets
Design and manage customer lifecycle automation programs
Implement and optimize flows based on user behavior
Integrate CRM or CDP with other tools
Analyze performance and suggest improvements
Train junior staff on automation practices
Define automation roadmap and tooling needs
Design predictive workflows (lead scoring)
Ensure data infrastructure integrity
Mentor automation team
Lead cross-department projects for personalization
Regular auditing and optimization of workflows with ROI metrics

Skills

Marketing automation

Content writing

English communication

Organization

Team leadership

Graveyard shift flexibility

Education

Bachelor’s degree or marketing certification

Tools

HubSpot

ActiveCampaign

Salesforce

Pardot

Zapier

Job description

Disclaimer: This is a generic job description for the position stated below. Actual tasks and tools will be discussed further when you reach the final interview stage. Please ensure you apply for the right job based on your location and experience. We prioritize people who can do this successfully!

Please whitelist the domains "lever.co" and "hire.lever.co" with your email provider to make sure you get our emails.

Marketing Automation Specialist

Wing is on the exciting mission of redefining the future of work for companies worldwide! We are looking to be the one-stop shop for companies that are looking to build world-class teams & place their operations on autopilot.

And we’re looking for a Marketing Automation Specialist to start immediately!

Duties And Responsibilities Include But Are Not Limited To

Build and deploy simple drip or nurture email campaigns
Maintain subscriber lists/databases; ensure data hygiene (removing duplicates, ensuring proper tags)
Assist with tracking and tagging (UTMs, campaign parameters)
Monitor automation performance metrics: open rates, click-through, conversion in simple flows
Troubleshoot basic issues: e.g. broken links in emails, automation not firing as expected
Coordinate with design/content team for email templates / landing page assets
Design and manage full customer lifecycle automation programs (welcome sequences, retention, upsell, reactivation)
Implement and optimize drip / triggered flows based on user behavior or lifecycle stage
Integrate CRM or customer data platforms with other tools (web tracking, events)
Analyze performance of automation programs; recommend improvements (e.g. improved segmentation, 11. personalization)
Train or guide junior staff or interns on best automation practices
Ownership of automation documentation: SOPs, monitoring dashboards
Define the automation / martech roadmap for the company: what new tools, integrations, or processes are needed
Design and oversee predictive workflows (e.g. lead scoring, propensity modeling)
Ensure data infrastructure is robust (data accuracy, integration, real-time events)
Mentor/lead a team of automation / operations specialists
Lead cross-departmental projects: for example, personalization across email, web, app; automation of retention, loyalty programs
Regular auditing and optimization of workflows, with strong metrics tied to ROI (revenue uplift, cost savings)

Qualifications

Bachelor’s degree in any field or professional certification in marketing or business-related courses
2+ years experience in social media or 1-2 years in digital marketing
Proven content writing or copywriting experience
Working knowledge of content management systems
Excellent English communication skills, both written and verbal (at least B2 level)
Solid organizational and time management skills
Knowledgeable in layouts, typography, print, and web design
Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
Compelling portfolio of work over a wide range of creative projects
Able to work on a graveyard shift

Technical Requirements