Pardot & Content Marketing Lead (Hybrid)

PrestigePEO; Tampa (FL); Hybrid; USD 90,000 - 120,000; Full time

Job summary

PrestigePEO is seeking a Senior Marketing Automation and Content Specialist to own email marketing and automation from strategy to execution. You will work in Salesforce Marketing Cloud Account Engagement and Salesforce CRM, building nurture programs, campaigns, and lead management to engage brokers, clients, and prospects.

The ideal candidate combines platform expertise with strong writing skills to craft broker newsletters, client updates, and compliance communications.

Qualifications

• Minimum 3 years of hands-on experience building and managing marketing automation in Salesforce Marketing Cloud Account Engagement (Pardot).
• Experience with other platforms (HubSpot, Marketo, Mailchimp, or Constant Contact) cannot substitute.
• Bachelor's degree in Marketing, Communications, English, or related field or equivalent experience.

Responsibilities

• Own strategy, build, and execute email marketing and automation programs in Salesforce Marketing Cloud Account Engagement.
• Design lead nurturing, onboarding, re-engagement, and drip programs for brokers, prospects, and clients.
• Build and maintain responsive email templates, landing pages, forms, and form handlers with personalization and dynamic content.
• Define and refine lead scoring, lifecycle stages, and lead assignment rules with Sales leadership.
• Maintain data quality in Account Engagement and Salesforce, ensuring CAN‑SPAM and privacy compliance.
• Manage the Account Engagement–Salesforce connector and campaign structure for accurate CRM reflection.
• Develop and maintain an email marketing calendar aligned with broader marketing strategies.
• Collaborate with Sales, Broker Relations, and Content teams to ensure cohesive messaging.

Skills

Salesforce Marketing Cloud

Marketing Automation

Content Writing

Email Marketing

Lead Nurturing

Data Analysis

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce CRM

HTML/CSS

SEO

Job description

PrestigePEO is seeking a Senior Marketing Automation and Content Specialist to own email marketing and automation from strategy to execution. You will work in Salesforce Marketing Cloud Account Engagement and Salesforce CRM, building nurture programs, campaigns, and lead management to engage brokers, clients, and prospects.

The ideal candidate combines platform expertise with strong writing skills to craft broker newsletters, client updates, and compliance communications.