Marketing Automation & Digital Experience Lead

Helix; California; Remote; USD 144,000 - 186,000; Full time

Benefits offered by this job

Health Insurance

Parental Leave (12 weeks)

401(k) with employer match 3%

Well-Being Benefits

Flexible PTO

Remote options with home office stip

Job summary

Helix is seeking a Senior Manager, Marketing Automations & Digital Experience Lead to shape our marketing technology stack across CRM, CMS, and digital channels. You will translate business needs into technical requirements, build campaign workflows, and own the website as a marketing product to improve conversions and measurement.

The role demands cross-functional collaboration with IT, data teams, and vendors.

Qualifications

• Deep hands-on expertise in at least one major marketing platform: CRM, CMS, marketing automation, and IT coordination.
• Experience connecting CRM, marketing automation, CMS, and analytics with measurable improvements.
• Ability to translate business needs into practical technical requirements for delivery teams.
• Ability to configure marketing systems and troubleshoot campaign workflows while focusing on audience experience.
• Use of data and testing to identify problems and justify improvements to technical and nontechnical partners.
• Strong communication, prioritization, and cross-functional influence without formal reporting lines.

Responsibilities

• Set roadmap for marketing technology and digital experience across CRM, website, automations, and analytics.
• Translate marketing needs into technical requirements for CMS, CRM, integrations, and tracking.
• Build and maintain campaign workflows in CRM and marketing automation with audience segmentation, forms, nurture, routing, and data quality.
• Own the website as a marketing product, improve IA, content paths, conversions, SEO, accessibility, and measurement.
• Establish campaign taxonomy, intake, quality checks, and reporting across clinical, research, and corporate comms.
• Create dashboards linking campaign performance to business goals and audience engagement.
• Redesign repeatable workflows around AI tools in Helix context.

Skills

HubSpot

Sanity CMS

Marketing automation

CRM integrations

Tools

HubSpot CRM

Sanity CMS

Zapier

Job description

Helix is seeking a Senior Manager, Marketing Automations & Digital Experience Lead to shape our marketing technology stack across CRM, CMS, and digital channels. You will translate business needs into technical requirements, build campaign workflows, and own the website as a marketing product to improve conversions and measurement.

The role demands cross-functional collaboration with IT, data teams, and vendors.