Marketing Automation Manager

Massachusetts Institute of Technology; Cambridge (MA); Híbrido; USD 120.000 - 160.000; Tempo integral

Resumo da vaga

Massachusetts Institute of Technology (MIT) Open Learning seeks a Marketing Automation Manager to lead our marketing technology ecosystem, manage our CRM and marketing hub infrastructure, and design customer journey workflows that drive enrollment across our learning products.

The role also involves optimizing HubSpot workflows, establishing platform standards, and guiding cross-functional alignment on architecture and data governance.

Qualificações

• Bachelor's degree in Marketing, Business, or Communications; minimum five years hands-on marketing automation experience with proven HubSpot expertise
• Experience with email campaigns, funnel analysis, Google Analytics, and UTM governance
• Proven ability to lead cross-functional initiatives with excellent communication skills

Responsabilidades

• Lead and optimize our marketing technology ecosystem, CRM, and marketing hub infrastructure
• Design and maintain customer experience workflows and data management
• Manage end-to-end email campaigns, nurture programs, and webinars; drive attendance and enrollment across learning products
• Coordinate with content and product teams on audience segmentation and messaging; ensure data governance and platform standards

Conhecimentos

HubSpot

Marketing automation

Email campaigns

Google Analytics

UTM governance

Formação

Bachelor's degree in Marketing/Business/Communications

Ferramentas

Salesforce

HubSpot workflows

Descrição da vaga

MARKETING AUTOMATION MANAGER, MIT Open Learning, to lead our marketing technology ecosystem and manage our CRM and marketing hub infrastructure, designing and maintaining customer experience workflows, data management, and integrations that drive lead generation, nurture, and enrollment across our learning products; design and optimize HubSpot workflows and marketing automation infrastructure while establishing platform standards and best practices; lead cross-functional alignment on platform architecture and identify system optimization opportunities; configure customer pipeline workflows and conduct regular audits of customer journey architectures to identify bottlenecks and opportunities; manage end-to-end email campaign strategy, including welcome sequences, nurture campaigns, and newsletters; partner with content and product teams on audience segmentation and messaging strategies; oversee webinar campaigns and landing page infrastructure, focusing on attendance and conversion optimization; design HubSpot integrations for Zoom scheduling and Inside Sales workflows with rapid response SLAs; establish data governance policies for UTM tracking, lead scoring, and contact hygiene; lead bi-directional data flows between HubSpot, Salesforce, and web properties; troubleshoot sync issues and maintain data quality.

Job Requirements

REQUIRED: Bachelor's degree in Marketing, Business, or Communications; a minimum of five years hands-on marketing automation experience with proven HubSpot expertise; strong background in email campaigns, marketing funnel analysis, Google Analytics, and UTM governance; and proven ability to lead cross-functional initiatives with excellent communication skills.

This is a hybrid position, requiring a minimum of 2 days/week on-site in Cambridge, MA.