Senior Marketing Automation & CXM Lead

CMI/Compas; Chesterbrook (PA); On-site; USD 70,000 - 140,000; Full time

Job summary

CMI Media Group is seeking an Associate Director of Marketing Automation to lead omnichannel CXM campaigns for life sciences clients through our proprietary platform. You will partner with clients, analysts, and cross-functional teams to deliver implementation excellence and superior client experiences.

You will manage and mentor CXM professionals, optimize campaigns, and drive adoption of innovative technology while building strong client relationships and identifying growth opportunities.

Qualifications

• 7+ years of experience in marketing automation, media strategy, or related field.
• Experience with MarTech platforms such as Salesforce Marketing Cloud, Adobe Marketo, HubSpot, Tealium, or Eloqua.
• 2+ years of experience directly managing and developing a team of marketing professionals.
• Strong client management, communication, and presentation skills.
• Analytical and problem-solving skills with ability to turn insights into action.
• Excellent organization and attention to detail in a fast-paced environment.
• Passion for customer experience management and marketing automation.

Responsibilities

• Lead client engagements, translating client needs into effective media strategies and marketing automation solutions.
• Advise clients on messaging cadence, data strategy, and implementation best practices.
• Build strong client relationships through regular check-ins and feedback sessions.
• Identify opportunities to grow existing accounts and contribute to new business.
• Lead, mentor, and develop CXM professionals with clear direction and performance reviews.
• Oversee end-to-end omnichannel campaign implementation, ensuring timely delivery and budget alignment.
• Partner with media strategy, data analytics, and development teams to support campaign execution.
• Maintain documentation of CXM processes, workflows, and best practices.
• Analyze campaign performance, identify trends, and implement optimizations to maximize ROI.
• Stay current on developments in marketing automation and CXM; onboard partners as needed.
• Develop thought leadership materials such as case studies and white papers.

Skills

Marketing automation

Media strategy

Email delivery management

CXM

Client management

Communication

Presentation

Analytical thinking

Organizational skills

Thought leadership

Tools

Salesforce Marketing Cloud

Adobe Marketo

HubSpot

Tealium

Eloqua

Job description

CMI Media Group is seeking an Associate Director of Marketing Automation to lead omnichannel CXM campaigns for life sciences clients through our proprietary platform. You will partner with clients, analysts, and cross-functional teams to deliver implementation excellence and superior client experiences.

You will manage and mentor CXM professionals, optimize campaigns, and drive adoption of innovative technology while building strong client relationships and identifying growth opportunities.