Senior Marketing Automation & Lifecycle Architect

Markel Corporation; Richmond (VA); Sur place; USD 73 000 - 152 000; Plein temps

Avantages offerts par ce poste

Health benefits

401(k) with company match

Employee Stock Purchase Plan

Paid time off & holidays

Résumé du poste

Markel Corporation is seeking a Senior Marketing Automation Specialist to design, implement, and optimize automated marketing programs and customer journeys across digital channels. You will partner with marketing teams to translate business needs into scalable automation, collaborating with Digital Marketing, Content, Analytics, Data, and Technology teams to drive platform optimization and measurement.

The role emphasizes hands-on execution, governance, and enablement of marketing automation

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Business, Digital Marketing, or related discipline
• Certification in Google or related marketing tech is a plus
• 6+ years in marketing automation, email, lifecycle marketing or related field
• Strong knowledge of digital marketing concepts and tools
• HTML/CSS knowledge preferred
• Strong analytical and communication skills
• Ability to work independently and cross-functionally

Responsabilités

• Design, build, test, launch, and optimize automated marketing programs and customer journeys.
• Translate objectives into scalable workflows, triggers, audiences, and automation requirements.
• Identify opportunities to automate repetitive activities and improve processes.
• Develop reusable automation approaches for multiple segments and journeys.
• Lead complex automation initiatives end-to-end from requirements to launch and optimization.
• Lead complex email campaigns and automated communications.

Connaissances

Marketing automation

Email marketing

Lifecycle marketing

HubSpot

Salesforce Marketing Cloud

HTML & CSS

Analytics

Stakeholder management

Campaign optimization

Formation

Bachelor's degree in Marketing or related field

Outils

HubSpot

Salesforce Marketing Cloud

Description du poste

Markel Corporation is seeking a Senior Marketing Automation Specialist to design, implement, and optimize automated marketing programs and customer journeys across digital channels. You will partner with marketing teams to translate business needs into scalable automation, collaborating with Digital Marketing, Content, Analytics, Data, and Technology teams to drive platform optimization and measurement.

The role emphasizes hands-on execution, governance, and enablement of marketing automation