Marketing Automation Manager — Data-Driven Omnichannel Lead

CMI/Compas; Chesterbrook (PA); On-site; USD 70,000 - 140,000; Full time

Job summary

CMI Media Group, a leader in healthcare marketing, seeks a strategic Manager of Marketing Automation to craft data-driven omnichannel campaigns for life science clients.

You will design sophisticated campaigns on our proprietary platform, collaborate with clients and agencies, analyze performance, and mentor a team of CXM Analysts. The role requires 5–7 years in MarTech, strong leadership and PM skills, and a passion for healthcare innovation.

Qualifications

• 5–7 years of experience with marketing automation and MarTech platforms.
• Proven ability to lead and develop high-performing teams.
• Strong communication, collaboration, and project management skills.
• Passion for innovation in healthcare marketing.

Responsibilities

• Design and implement automated omnichannel campaigns using the company's marketing orchestration platform.
• Collaborate with internal teams, clients, and creative agencies to develop and execute impactful campaigns.
• Analyze campaign performance and identify optimization opportunities to continuously improve results.
• Mentor and guide CXM Analysts, fostering growth and a high-performing team environment.

Skills

Marketing automation

Data analysis

Leadership

Project management

Communication

Tools

Salesforce Marketing Cloud

Adobe Campaign

Marketo

Eloqua

Pardot

HubSpot

DOMO

Job description

CMI Media Group, a leader in healthcare marketing, seeks a strategic Manager of Marketing Automation to craft data-driven omnichannel campaigns for life science clients.

You will design sophisticated campaigns on our proprietary platform, collaborate with clients and agencies, analyze performance, and mentor a team of CXM Analysts. The role requires 5–7 years in MarTech, strong leadership and PM skills, and a passion for healthcare innovation.