Senior CRM Automation & Performance Marketing Lead

Infilysis; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

DGMAX is seeking a Senior Digital Marketing & CRM Automation Specialist to own the systems connecting advertising, websites, CRM, and automated follow-up across multiple client accounts. You will build, improve, and scale CRM solutions in GoHighLevel while managing paid media and website/funnel execution.

You will design end-to-end automations, create reusable agency products, and ensure data quality and measurable outcomes.

Qualifications

• 5+ years hands-on experience spanning CRM management and digital marketing.
• Proven track record building and troubleshooting CRM pipelines and automations.
• Strong experience with Meta Ads and Google Ads, including tracking and optimization.
• Ability to build/modify WordPress/Elementor pages and funnels, and diagnose tracking issues.
• Familiarity with Zapier/Make or similar integration tools and data governance.

Responsibilities

• Build and manage GoHighLevel CRM sub-accounts, fields, tags, pipelines, forms, and dashboards.
• Design end-to-end automations for lead routing, email/SMS follow-up, appointment booking, reminders, and lifecycle workflows.
• Create reusable agency products: funnels, workflows, templates, and snapshots.
• Connect the stack: integrate Meta Ads, website forms, Google tools, email/telephony providers, and third-party apps.
• Own reliability: test journeys, fix failed automations, maintain data quality, and document configurations.
• Run paid media campaigns on Meta and Google Ads focused on qualified leads and cost efficiency.
• Track conversion events and reporting with GA4, GTM, Pixels, UTM, and CRM integration.
• Build landing pages and funnels with WordPress/Elementor and GoHighLevel.
• Manage multiple client accounts, prioritize work, and provide clear handovers.
• Report on lead quality, cost per lead, speed to lead, and conversions.

Skills

CRM management

GoHighLevel

Digital marketing

Lead management

Meta & Google Ads

Tools

Zapier/Make

GA4

Google Tag Manager

Meta Pixel

Job description

DGMAX is seeking a Senior Digital Marketing & CRM Automation Specialist to own the systems connecting advertising, websites, CRM, and automated follow-up across multiple client accounts. You will build, improve, and scale CRM solutions in GoHighLevel while managing paid media and website/funnel execution.

You will design end-to-end automations, create reusable agency products, and ensure data quality and measurable outcomes.