Marketing Automation & Campaign Architect

Middlesex Savings Bank; Westborough (MA); On-site; USD 63,000 - 111,000; Full time

Job summary

Middlesex Savings Bank is seeking a Marketing Automation & Campaign Specialist to design, execute, and optimize automated marketing programs across email and digital channels. You will build customer journeys, nurture campaigns, onboarding communications, and cross-sell initiatives within our marketing automation platform.

You will report to the Vice President, Marketing Manager and collaborate with retail, lending, compliance and technology teams to drive campaign performance, analytics, and

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field is required.
• 4–7 years of experience in marketing, digital marketing, campaign management or marketing automation is required.
• Experience with marketing automation platforms (Creatio, Salesforce Marketing Cloud, HubSpot, Marketo Engage, Iterable, Braze) is required.
• Experience managing email marketing campaigns and customer segmentation is required.
• Strong analytics and ability to interpret campaign performance data is required.
• Excellent organizational and project management skills, with ability to manage multiple initiatives.

Responsibilities

• Design, execute, optimize, and measure automated marketing programs to deepen customer relationships.
• Build and manage customer journeys across email and other digital channels.
• Collaborate to identify lifecycle marketing opportunities and cross-sell campaigns.
• Monitor campaign performance and optimize based on engagement and results.
• Ensure compliance with regulatory and privacy standards in marketing activities.
• Support campaign planning, production, scheduling, QA, and execution.
• Coordinate timelines with creative, digital, compliance, and business partners.
• Provide reporting dashboards on performance, engagement, and ROI.

Skills

Marketing automation

Campaign management

Data-driven marketing

Marketing analytics

CRM segmentation

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Creatio

Salesforce Marketing Cloud

HubSpot

Adobe Marketo Engage

Iterable

Braze

Job description

Middlesex Savings Bank is seeking a Marketing Automation & Campaign Specialist to design, execute, and optimize automated marketing programs across email and digital channels. You will build customer journeys, nurture campaigns, onboarding communications, and cross-sell initiatives within our marketing automation platform.

You will report to the Vice President, Marketing Manager and collaborate with retail, lending, compliance and technology teams to drive campaign performance, analytics, and