Digital Marketing & Email Automation Specialist

Capital Credit Union; New York (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

Capital Credit Union is seeking a Digital Marketing Specialist to develop and execute email, direct mail and digital campaigns across multiple channels. You will analyze performance data, optimize campaigns for ROI, and collaborate with stakeholders to deliver compelling member communications.

The role focuses on audience targeting, marketing automation, content creation, and maintaining brand consistency while following regulatory guidelines.

Qualifications

• Degree in Marketing or related field (Assoc. or Bachelors).
• At least 3 years of experience in digital marketing with proven results.
• Proficient with Google Analytics and website management; Adwords/Search Console a plus.
• Experience with email marketing platforms and marketing automation.

Responsibilities

• Develop and execute email, direct mail and digital campaigns.
• Manage and optimize an email/direct mail calendar with stakeholders.
• Recommend audience targeting across channels and measure ROI.
• Analyze campaigns and prepare performance reports for stakeholders.
• Create member communications across digital channels and websites.
• Collaborate on branding, events, and content creation.

Skills

Digital marketing strategy

Audience segmentation

Copywriting

Email marketing

Analytics

Project management

Education

Associate degree in Marketing or related field

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Google Ads

Google Search Console

Job description

Capital Credit Union is seeking a Digital Marketing Specialist to develop and execute email, direct mail and digital campaigns across multiple channels. You will analyze performance data, optimize campaigns for ROI, and collaborate with stakeholders to deliver compelling member communications.

The role focuses on audience targeting, marketing automation, content creation, and maintaining brand consistency while following regulatory guidelines.