Sales and Marketing Director

Better Living; Clear Lake (IA); On-site; USD 63,000 - 77,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Paid time off and holidays

401(k) matching

Professional development opportunities

Employee assistance programs

Job summary

Better Living in Clear Lake, IA is seeking a marketing leader to drive outreach, occupancy growth, and brand development for our senior living community. You will build relationships with prospective residents, families, referral sources, and the local community to promote our services and maintain a strong census.

Responsibilities include developing strategic marketing plans to meet occupancy and revenue goals, managing the full sales cycle from lead to close, maintaining CRM data and reports,

Qualifications

• Senior living marketing experience required.
• 2-3 years of sales and marketing in long-term care or healthcare.
• Experience with CRM and data-driven marketing.

Responsibilities

• Develop and execute strategic marketing plans to meet occupancy and revenue goals.
• Manage the full sales cycle: lead generation, tours, follow-up, and closing.
• Maintain accurate CRM data and sales reports; analyze metrics to optimize performance.
• Coordinate and host community tours, open houses, and marketing events.
• Cultivate relationships with referral partners (hospitals, physicians, senior centers, case managers).
• Collaborate with the Executive Director to ensure smooth move-in experiences and resident satisfaction.
• Represent the community at local events and industry gatherings.
• Manage advertising, digital marketing, and promotional materials per brand standards.
• Stay informed about market trends, competitor activities, and regulatory changes.
• Assist in training front-line staff on customer service and referral engagement techniques.

Skills

Lead generation

CRM software

Communication

Public speaking

Relationship building

Strategic marketing

Education

Bachelor's degree in marketing

Associate degree in marketing or related field

Tools

CRM systems

Job description

At Better Living, we believe every stage of life should be filled with purpose, dignity, and joy.

We’re not just a senior living management company—we’re a team driven by compassion, grounded in hospitality, and committed to doing what’s right for residents, families, and staff. Our communities are built on meaningful connections, personalized support, and everyday moments that matter.

This is senior living, only better.

Benefits:

• Compensation - $70,000
• Health, dental, and vision insurance
• Paid time off and holidays
• 401 (K) matching
• Professional development opportunities
• Employee assistance programs

Job Summary:

In this role, you will lead outreach, occupancy growth, and brand development for our senior living community. This position is responsible for building relationships with prospective residents, families, referral sources, and the local community to promote our services and maintain a strong census.

Key Responsibilities:

• Develop and execute strategic marketing plans to meet or exceed occupancy and revenue goals
• Manage the full sales cycle: lead generation, tours, follow-up, relationship building, and closing
• Maintain accurate lead tracking, CRM data, and sales reports; analyze metrics to optimize performance
• Coordinate and host community tours, open houses, and marketing events
• Cultivate and maintain relationships with referral partners, including hospitals, physicians, senior centers, case managers, and discharge planners
• Collaborate with the Executive Director and leadership team to ensure seamless move-in experiences and support resident satisfaction
• Represent the community at local events, networking functions, and industry gatherings
• Manage advertising, digital marketing, and promotional materials in alignment with brand standards
• Maintain current knowledge of market trends, competitor activities, and regulatory changes that affect occupancy development
• Assist in training front-line staff on customer service and referral engagement techniques
• Other duties as assigned

Requirements:

• Associate or Bachelor’s degree in marketing, communications, business, or a related field preferred
• Must have senior living experience
• Minimum 2-3 years of sales and marketing experience in long-term care, assisted living, senior housing, or healthcare
• Excellent communication, public speaking, and interpersonal skills.
• Strong understanding of the senior care industry, including state regulations and consumer decision-making processes
• Comfortable using CRM systems to track outreach and results
• Highly organized, self-motivated, and able to work both independently and collaboratively.
• Must pass required criminal background check in order to serve vulnerable adults
• Must be screened TB and other state-required health care conditions
• Be able to read, write, and comprehend English

Physical Demands and Work Environment:

• Indoors, climate-controlled assisted living facility with a focus on personalized care
• Prolonged periods of sitting at a desk and working on a computer
• Constant and repetitive movement of fingers, hands, and wrists
• Must be able to stand, walk, bend, and stoop on an occasional basis
• Ability to travel for marketing and company events
• Possible exposure to unpleasant odors.
• Possible exposure to chemicals as indicated in the MSDS manual.

We are an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.