Marketing and Sales Director

Reflections Retirement Community; McHenry (IL); On-site; USD 87,000 - 93,000; Full time

Benefits offered by this job

Advancement opportunities

Medical/Dental/Vision coverage

EAP & wellness programs

401(k) with employer match

Paid Time Off

Self-service payroll (Paycom)

Referral program

Job summary

Reflections Retirement Community in McHenry, IL seeks a full-time Marketing & Sales professional to lead occupancy initiatives. You will develop creative strategies, nurture referrals from local professionals, and enhance our social media presence to reflect our mission of love, compassion, and dignity.

You will manage multi-channel marketing, coordinate tours, and leverage CRM data to optimize lead conversion and community engagement.

Qualifications

• Associates Degree preferred
• Valid Driver's License
• 3+ years previous sales, marketing, or community outreach required
• Assisted/Supportive Living experience preferred
• Exceptional communication and interpersonal skills
• Strong closing skills
• Ability to analyze market trends and make data-driven decisions

Responsibilities

• Lead the community marketing and sales program with creative strategies to maximize resident occupancy.
• Build and foster relationships with physicians, senior centers and home health to expand referrals.
• Promote a positive social media presence aligning with our mission and values.
• Oversee marketing channels, including paid ads, digital and traditional outreach to engage residents and stakeholders.
• Bridge marketing and sales by executing strategies to generate leads and drive revenue.
• Deliver tailored tours for prospective residents and families, creating a warm, memorable experience.
• Implement follow-up strategies to nurture relationships and address inquiries promptly.
• Manage the CRM tool to track leads and optimize sales and marketing efforts.

Skills

Strong closing skills

Exceptional communication

Data-driven decision making

Market trend analysis

CRM experience

Education

Associates Degree preferred

Tools

CRM software

Job description

Job Details

Job Location: Heritage Woods of McHenry - McHenry, IL 60050

Position Type: Full Time

Salary Range: $87,000.00 - $93,000.00 Base+Commission/year

Responsibilities

• Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy
• Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration
• Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity
• Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders
• Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals
• Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care
• Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns
• Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts

Qualifications

• Associates Degree preferred
• Valid Driver's License
• 3+ years previous sales, marketing, or community outreach required
• Assisted/Supportive Living experience preferred
• Exceptional communication and interpersonal skills
• Strong closing skills
• Ability to analyze market trends and make data-driven decisions

Benefits

• Advancement and professional growth opportunities
• Comprehensive medical, dental, and vision benefit packages
• EAP & wellness programs
• 401(k) with biweekly employer match*
• Outside-In Employee Referral Program
• Intentional work-life balance supported with competitive Paid Time Off*
• Self-service payroll & accuracy tools (Paycom)

*Benefits and eligibility may vary based on employment status (full-time/part-time)