Marketing Analytics Manager — Growth & Insights

Pharmavite; United States; On-site; USD 100,000 - 166,000; Full time

Job summary

Pharmavite is seeking a Manager of Marketing Analytics to lead measurement across all marketing channels, translating complex data into actionable insights that drive growth and inform strategy.

You will partner with the Growth team, own dashboards and KPIs like ROAS, CAC, and LTV, and codify best practices in MMM, attribution, and measurement methodologies. A strong communicator with cross‑functional influence is essential.

Qualifications

• 5–8+ years in marketing analytics or related roles.
• Strong paid media analytics across Meta, Google, Amazon, and TV.
• Proficient in SQL, Python or R, and BI tools.
• Expertise in MMM, attribution, and performance measurement frameworks.
• Experience with DTC, omnichannel, or digitally native brands preferred.
• Strong communication and cross-functional relationship skills.
• Bachelor's degree in a quantitative field or equivalent experience.

Responsibilities

• Own end-to-end marketing performance measurement across paid media, Amazon, and retail channels.
• Lead best practices for marketing measurement including MMM, MTA, and incrementality testing.
• Develop dashboards and reporting that track KPIs such as ROAS, CAC, LTV, incrementality, and funnel performance.
• Partner with the Growth team to evaluate campaign effectiveness and optimize budgets.
• Analyze customer acquisition trends by channel, cohort, and product to inform growth strategy.
• Provide clear recommendations and insights to senior stakeholders and leadership.
• Ensure data quality, consistency, and best practices across marketing analytics methodologies.

Skills

Marketing analytics

Cross-functional collaboration

Communication

Education

Bachelor's degree in a quantitative field

Tools

SQL

Python

R

BI platforms

Job description

Pharmavite is seeking a Manager of Marketing Analytics to lead measurement across all marketing channels, translating complex data into actionable insights that drive growth and inform strategy.

You will partner with the Growth team, own dashboards and KPIs like ROAS, CAC, and LTV, and codify best practices in MMM, attribution, and measurement methodologies. A strong communicator with cross‑functional influence is essential.