Web Analytics Lead – Data-Driven Growth & Insights

Otsuka Pharmaceutical Co., Ltd; California (MO); On-site; USD 88,000 - 146,000; Full time

Job summary

Pharmavite, maker of Nature Made, seeks an Associate Manager of Web Analytics to lead web analytics for NatureMade.com. You will define KPIs, design dashboards, and translate performance data into clear, impactful storytelling for executives, guiding site optimization and strategic decisions. You’ll collaborate with Marketing Analytics and cross-functional teams to drive growth.

The role emphasizes analytical rigor, strong communication, and a focus on actionable insights across the DTC channel.

Qualifications

• Bachelor's degree or equivalent.
• 3-5 years of overall experience in website ecommerce analytics.
• Experience translating data dashboards into a compelling visual story for executives.

Responsibilities

• Define KPIs, reporting methods, and dashboard functionality to monitor NatureMade.com performance and align with brand/business objectives.
• Translate DTC performance data into clear, actionable storytelling for stakeholders.
• Develop executive-ready readouts highlighting insights, drivers, risks and growth opportunities.
• Build, update, and manage Looker dashboards to enable faster decision-making and alignment to strategy.
• Strengthen A/B testing reporting in Looker and collaborate to evaluate site optimization impact.

Skills

Web analytics

SQL

Looker

Dashboard storytelling

Executive communication

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Tools

Google Analytics

SQL

Looker

Shopify

Klaviyo

Daasity

Daash

Job description

Pharmavite, maker of Nature Made, seeks an Associate Manager of Web Analytics to lead web analytics for NatureMade.com. You will define KPIs, design dashboards, and translate performance data into clear, impactful storytelling for executives, guiding site optimization and strategic decisions. You’ll collaborate with Marketing Analytics and cross-functional teams to drive growth.

The role emphasizes analytical rigor, strong communication, and a focus on actionable insights across the DTC channel.