Growth Analytics Lead — Marketing Insights & Performance

ADVOCARE INTERNATIONAL LLC; Richardson (TX); On-site; USD 140,000 - 180,000; Full time

Job summary

ADVOCARE INTERNATIONAL LLC is seeking a Senior Manager of Marketing Analytics & Insights to own and strengthen the analytics capability within Marketing. This role combines hands-on SQL, Oracle, and Tableau with strong business and marketing acumen to transform customer, eCommerce, retention, and retail data into actionable insights.

The ideal candidate will analyze customer analytics, eCommerce, retention, and omnichannel performance, translating findings into recommendations for Marketing

Qualifications

• 7+ years of experience in marketing analytics, customer analytics, business intelligence, or related analytical discipline.
• Advanced SQL proficiency with complex joins, CTEs, window functions, aggregations, and data validation.
• Hands-on experience with Oracle or comparable enterprise relational databases (schemas, tables, views, data models).
• Advanced Tableau skills including dashboard development, calculated fields, parameters, LOD expressions, data relationships, and performance optimization.
• Demonstrated ability to independently extract and analyze large, multi-source datasets.
• Strong understanding of customer analytics including segmentation, cohorts, retention, churn, and lifetime value.
• Strong understanding of eCommerce performance including traffic, conversion, funnel performance, and product performance.
• Experience with data discrepancies, KPI definitions, and reporting methodologies.
• Strong communication and presentation skills for technical and nontechnical audiences.
• Advanced Excel skills.

Responsibilities

• Own analysis of overall marketing, customer, and eCommerce performance and identify key drivers of revenue growth and customer behavior.
• Analyze performance across the customer journey: acquisition, conversion, repeat purchase, retention, churn, LTV, and profitability.
• Identify trends, gaps, risks, and opportunities; translate findings into actionable business recommendations.
• Analyze website and eCommerce performance: traffic, conversion, funnel, landing pages, checkout behavior, and product performance.
• Evaluate retention and lifecycle performance across email, SMS, loyalty, and engagement programs.
• Partner with Marketing, eCommerce, Retention, Product, Sales, Retail, and Finance to answer critical questions and improve decisions.
• Build and maintain customer segmentation and analytical frameworks including RFM, lifecycle segments, and cohorts.
• Analyze customer cohorts for acquisition quality, repeat behavior, and profitability over time.
• Identify high-value or at-risk customer populations and provide actionable audiences.
• Support targeting and campaign development by translating objectives into measurable populations.
• Evaluate movement between lifecycle stages to improve retention and value.
• Write advanced SQL to extract, join, transform, validate, and analyze across Oracle and other sources.
• Build and maintain scalable Tableau dashboards, dashboards, datasets, and self-service analytics for Marketing.
• Integrate data across Oracle, Salesforce, GA4, eCommerce systems, feeds, APIs, and files.
• Establish KPI definitions, reporting methodologies, and data quality processes.
• Identify data-quality issues and resolve via root-cause analysis.
• Reduce dependence on centralized BI by enabling Marketing to access and analyze data independently.

Skills

SQL

Tableau

Oracle

Data analysis

Customer analytics

eCommerce analytics

SQL optimization

Tools

Salesforce

GA4

Shopify

Python

Job description

ADVOCARE INTERNATIONAL LLC is seeking a Senior Manager of Marketing Analytics & Insights to own and strengthen the analytics capability within Marketing. This role combines hands-on SQL, Oracle, and Tableau with strong business and marketing acumen to transform customer, eCommerce, retention, and retail data into actionable insights.

The ideal candidate will analyze customer analytics, eCommerce, retention, and omnichannel performance, translating findings into recommendations for Marketing