Growth Marketing Analytics Manager

National Vision, Inc.; Lawrenceville (GA); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Health insurance

401k with company match

Flex spending account

Paid personal time off

Paid company holidays

Parental leave

Employee eyewear discount

Job summary

National Vision, Inc. seeks a Manager, Growth Performance & Marketing Analytics to lead day-to-day performance analysis across Marketing and translate data into actionable business recommendations.

You will connect marketing activity, customer behavior, digital performance, CRM engagement, and media effectiveness to drive growth and investment decisions. You will guide the team, define KPIs, build dashboards, and deliver executive-ready insights that improve acquisition, retention, and customer

Qualifications

• Four year college degree or equivalent experience in Marketing or other related field (Required).
• 7+ years in marketing analytics, growth analytics, digital analytics, ecommerce analytics, CRM analytics, media analytics, retail analytics, consulting, or business performance analytics (Required).
• Retail, ecommerce, healthcare, optical, multi-location retail, appointment-based businesses, subscription/lifecycle businesses, or agency/consulting environments supporting consumer-facing brands (Preferred).
• Strong ability to translate data into business insights and actionable recommendations; executive storytelling.

Responsibilities

• Lead weekly and monthly marketing performance analysis across demand, traffic, conversion, CRM, and ecommerce.
• Translate data into clear executive narratives, root-cause insights, and recommended actions.
• Partner with Growth Marketing to evaluate media, CRM, campaigns, audiences and channels.
• Connect digital behavior and journey insights to customer experience and brand priorities.
• Guide Data Scientist and Marketing Measurement Analyst, mentoring the team.
• Define KPIs, dashboards, and recurring performance reporting standards.
• Support planning and investment discussions with trend, sizing, and scenario analysis.
• Collaborate with Finance and BI to ensure accurate data ownership.
• Utilize GA4, Adobe Analytics, Adobe Experience Platform, CRM, media, and BI tools.
• Lead, coach, and develop analytical talent.

Skills

Data storytelling

Marketing KPIs

Funnel metrics

Attribution

Testing

Performance optimization

Executive communication

Customer journey analysis

Lifecycle measurement

Investment optimization

MMM & incrementality

SQL

Power BI

Tableau

Looker

Excel/Sheets

GA4

Adobe Analytics

AdobeJourney Optimizer

Adobe Experience Platform/CDP

Jira/Asana/Workfront

Education

Four year college degree or equivalent experience in Marketing or related field

Tools

Power BI

Tableau

Looker

Excel

GA4

Adobe Analytics

Adobe Journey Optimizer

Adobe Experience Platform/CDP

SQL

Jira

Asana

Job description

National Vision, Inc. seeks a Manager, Growth Performance & Marketing Analytics to lead day-to-day performance analysis across Marketing and translate data into actionable business recommendations.

You will connect marketing activity, customer behavior, digital performance, CRM engagement, and media effectiveness to drive growth and investment decisions. You will guide the team, define KPIs, build dashboards, and deliver executive-ready insights that improve acquisition, retention, and customer