Marketing Analytics Leader: Insights & Growth

Zendesk; California (MO); Hybrid; USD 203,000 - 305,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Zendesk seeks a Director of Marketing Analytics to lead a data-driven function shaping marketing measurement, attribution, forecasting, and executive storytelling. You will guide a team that builds scalable analytics products and self-service dashboards, partnering with Finance, Revenue Ops, and Data teams to optimize budgets and pipeline.

The role emphasizes outcome-driven decision making, data quality governance, and communicating insights to senior stakeholders across a global B2B SaaS

Qualifications

• 10+ years in marketing analytics, BI, strategy or related field with team leadership experience.
• Proven experience in marketing measurement, attribution, forecasting, experimentation, ROI analysis.

Responsibilities

• Lead and develop a high-performing Marketing Analytics team focused on measurement, insights, performance management, forecasting, attribution, engineering, and decision support.
• Define and evolve the marketing measurement strategy, including standardized KPI definitions, reporting governance, funnel health, channel performance, and ROI frameworks.
• Build trusted, scalable analytics products and self-service dashboards for Marketing and senior leaders to view performance and opportunities.
• Partner with Finance, Sales/Revenue Ops, Data/Engineering, Product, and Marketing to plan, set targets, pace pipelines, allocate budgets, and conduct business reviews.
• Advance attribution and incrementality approaches, linking campaigns to pipeline, revenue, and customer outcomes for investment decisions.
• Translate complex analytical findings into concise narratives and recommendations for executives and non-technical stakeholders.
• Establish data quality, semantic-layer, documentation, and governance practices for reliable analytics across teams.
• Translate insights into actionable recommendations for business impact.

Skills

Marketing analytics

Team leadership

Executive storytelling

SQL

Forecasting

Tools

Snowflake

AWS

Tableau

Streamlit

Informatica

Job description

Zendesk seeks a Director of Marketing Analytics to lead a data-driven function shaping marketing measurement, attribution, forecasting, and executive storytelling. You will guide a team that builds scalable analytics products and self-service dashboards, partnering with Finance, Revenue Ops, and Data teams to optimize budgets and pipeline.

The role emphasizes outcome-driven decision making, data quality governance, and communicating insights to senior stakeholders across a global B2B SaaS