Head of Marketing Analytics & Insights

Zendesk; Northern (KY); Hybrid; USD 203,000 - 305,000; Full time

Job summary

Zendesk is seeking a Director of Marketing Analytics to lead a global analytics function that defines measurement, builds scalable dashboards, and partners with Finance, RevOps, Data, Product, and Marketing to drive data-driven decisions. You will elevate attribution, forecast performance, and deliver executive-ready insights.

You will manage a team focused on measurable impact, governance, and data quality, translating complex analyses into actionable recommendations for senior leaders across a

Qualifications

• 10+ years of experience in marketing analytics, business intelligence, performance analytics, strategy, or a related discipline, including experience leading teams.
• Proven experience with marketing measurement, attribution, forecasting, experimentation, channel or campaign performance, and ROI analysis.
• Strong SQL and data-modeling fluency, with experience working across a data warehouse (Snowflake, AWS, etc.), BI/dashboarding environments (Tableau, Streamlit, etc.), and data management systems (SelectStar, Informatica, etc.).
• Experience integrating marketing, web, advertising, CRM, and revenue data into trusted reporting and decision frameworks.
• Demonstrated ability to influence senior stakeholders and drive action from analytical insights.
• Experience in a high-growth B2B SaaS or similarly complex global marketing environment preferred.

Responsibilities

• Lead and develop a high-performing Marketing Analytics team focused on measurement, insights, performance management, forecasting, attribution, engineering, and decision support.
• Define and evolve the marketing measurement strategy, including standardized KPI definitions, reporting governance, funnel health, channel performance, and ROI frameworks.
• Build trusted, scalable analytics products and self-service dashboards that give Marketing and senior leaders timely visibility into performance and opportunities.
• Partner with Finance, Sales/Revenue Operations, Data/Engineering, Product, and Marketing leaders on planning, target setting, pipeline pacing, budget allocation, and business reviews.
• Advance attribution and incrementality approaches, connecting campaign and channel activity to pipeline, revenue, customer outcomes, and investment decisions.
• Create a culture of insight generation: frame the business question, identify the right evidence, explain the implications, and recommend what to do next.
• Establish data quality, semantic-layer, documentation, and governance practices that make analytics reliable, reusable, and understandable across teams.
• Translate complex analytical findings into concise narratives and recommendations for executives and non-technical stakeholders.

Skills

Marketing analytics leadership

SQL

Data modeling

Executive storytelling

Tools

Snowflake

AWS

Tableau

SelectStar

Informatica

Job description

Zendesk is seeking a Director of Marketing Analytics to lead a global analytics function that defines measurement, builds scalable dashboards, and partners with Finance, RevOps, Data, Product, and Marketing to drive data-driven decisions. You will elevate attribution, forecast performance, and deliver executive-ready insights.

You will manage a team focused on measurable impact, governance, and data quality, translating complex analyses into actionable recommendations for senior leaders across a