Senior Marketing Analytics & Insights Leader

Zendesk; California (MO); Hybrid; USD 202,000 - 304,000; Full time

Job summary

Zendesk is seeking a Sr. Marketing Analytics Lead to transform complex marketing data into clear insights, recommendations, and decisions.

You will independently lead high-impact analytics workstreams across performance measurement, funnel analysis, attribution, forecasting, and experimentation while partnering with stakeholders across Marketing and the broader go-to-market organization. The role emphasizes building reusable metrics, clear communication, and a culture of analytical rigor, with

Qualifications

• 8+ years of experience in marketing analytics or related field.
• Strong SQL skills and experience with data warehouses.
• Experience with marketing measurement, attribution, forecasting, and experimentation.
• Ability to present insights and recommendations to senior stakeholders.
• Experience in B2B SaaS or multi-channel growth environment preferred.

Responsibilities

• Lead end-to-end analytics projects from framing questions to recommendations.
• Build and improve reporting, dashboards, and analytical models for performance and ROI.
• Analyze channel, campaign, audience, lifecycle, web, and funnel performance.
• Support attribution, forecasting, budgeting, and pipeline pacing with sound methods.
• Partner with Marketing Ops, Finance, Sales Ops, Data/Eng and marketing teams to improve data quality.
• Develop reusable metrics, definitions, and frameworks for self-service across Marketing.
• Communicate findings clearly to technical and executive audiences.
• Mentor peers and foster analytical rigor.

Skills

SQL

Data storytelling

Stakeholder management

Analytical thinking

Tools

BI dashboards

Data warehouses

Job description

Zendesk is seeking a Sr. Marketing Analytics Lead to transform complex marketing data into clear insights, recommendations, and decisions.

You will independently lead high-impact analytics workstreams across performance measurement, funnel analysis, attribution, forecasting, and experimentation while partnering with stakeholders across Marketing and the broader go-to-market organization. The role emphasizes building reusable metrics, clear communication, and a culture of analytical rigor, with