Senior Marketing Analytics & Insights Leader

Zendesk; Northern (KY); Hybrid; USD 202,000 - 304,000; Full time

Job summary

Zendesk is seeking a Sr. Marketing Analytics Lead to turn complex data into actionable insights across performance measurement, funnel analysis, attribution, forecasting, and experimentation.

You will lead analytics workstreams and partner with Marketing and go-to-market teams to drive informed decisions. You will build reporting, dashboards, and models that illuminate marketing impact, pipeline contribution, and investment efficiency, while mentoring peers and promoting a culture of analytical

Qualifications

• 8+ years of experience in marketing analytics or related field.
• Strong SQL skills and experience with data warehouses, analytical datasets, and BI/dashboarding tools.
• Experience with marketing measurement, funnel analysis, attribution, forecasting, experimentation, or channel ROI.
• Ability to combine data from marketing automation, CRM, web, advertising, and revenue systems.
• Demonstrated experience presenting insights and recommendations to senior stakeholders.
• Experience in B2B SaaS, multi-channel growth environment preferred.

Responsibilities

• Lead end-to-end analytics projects from framing the business question through framing, sourcing data, analysis, storytelling, recommendations and follow-through.
• Build and improve reporting, dashboards, and analytical models for marketing performance, funnel health, pipeline contribution and ROI.
• Analyze channel, campaign, audience, lifecycle, web, and funnel performance to identify opportunities and explain drivers of change.
• Support attribution, forecasting, target setting, pipeline pacing, budget planning, and ROI analysis with sound methods and transparent assumptions.
• Partner with Marketing Operations, Finance, Sales/Revenue Ops, Data/Engineering to improve data quality and decision processes.
• Develop reusable metrics, definitions, documentation, and analytical frameworks that increase consistency and self-service across Marketing.
• Communicate findings concisely for audiences from technical partners to executive leaders.
• Mentor peers and contribute to a culture of analytical rigor and continuous improvement.

Skills

Marketing analytics

SQL

BI dashboards

Funnel analytics

Attribution modeling

Forecasting

Experimentation

Stakeholder comms

Tools

Data warehouses

BI tools

Job description

Zendesk is seeking a Sr. Marketing Analytics Lead to turn complex data into actionable insights across performance measurement, funnel analysis, attribution, forecasting, and experimentation.

You will lead analytics workstreams and partner with Marketing and go-to-market teams to drive informed decisions. You will build reporting, dashboards, and models that illuminate marketing impact, pipeline contribution, and investment efficiency, while mentoring peers and promoting a culture of analytical