Senior Marketing Analytics & Insights Leader

Socket.dev; San Francisco (CA); Hybrid; USD 202,000 - 304,000; Full time

Job summary

Zendesk is seeking a Sr. Marketing Analytics Lead to turn complex data into clear recommendations. You will lead high-impact analytics across performance measurement, funnel analysis, attribution, forecasting, and experimentation on the Marketing Strategy & Operations team.

You will partner with Marketing Ops, Finance, Sales/Revenue Operations, Data/Engineering, and marketing teams to improve data quality and decision processes, and mentor peers in analytical rigor.

Qualifications

• 8+ years of experience in marketing analytics, BI, performance analytics, strategy, or a related discipline.
• Strong SQL skills and experience working with data warehouses, analytical datasets, and BI/dashboarding tools.
• Experience with marketing measurement, funnel analysis, attribution, forecasting, experimentation, or channel ROI.
• Ability to combine data from marketing automation, CRM, web, advertising, and revenue systems.
• Demonstrated experience presenting insights and recommendations to senior stakeholders.
• Experience in B2B SaaS, subscription, or another multi-channel growth environment preferred.

Responsibilities

• Lead end-to-end analytics projects, from framing the business question and sourcing the data through analysis, storytelling, recommendation, and follow-through.
• Build and improve reporting, dashboards, and analytical models that make marketing performance, funnel health, pipeline contribution, and investment efficiency visible.
• Analyze channel, campaign, audience, lifecycle, web, and funnel performance to identify opportunities and explain drivers of change.
• Support attribution, forecasting, target setting, pipeline pacing, budget planning, and ROI analysis with sound methods and transparent assumptions.
• Partner with Marketing Operations, Finance, Sales/Revenue Operations, Data/Engineering, and functional marketing teams to improve data quality and decision processes.
• Develop reusable metrics, definitions, documentation, and analytical frameworks that increase consistency and self-service across Marketing.
• Communicate findings in a way that is concise, actionable, and appropriate for the audience — from technical partners to executive leaders.
• Mentor peers and contribute to a culture of analytical rigor, curiosity, and continuous improvement.

Skills

SQL

Data Warehouses

Marketing Analytics

Funnel Analysis

Attribution

Forecasting

Experimentation

Stakeholder Communication

Job description

Zendesk is seeking a Sr. Marketing Analytics Lead to turn complex data into clear recommendations. You will lead high-impact analytics across performance measurement, funnel analysis, attribution, forecasting, and experimentation on the Marketing Strategy & Operations team.

You will partner with Marketing Ops, Finance, Sales/Revenue Operations, Data/Engineering, and marketing teams to improve data quality and decision processes, and mentor peers in analytical rigor.