Senior Marketing Insights & Analytics Lead

Zendesk, Inc.; San Francisco (CA); Hybrid; USD 202,000 - 304,000; Full time

Job summary

Zendesk, Inc. is seeking a Senior Marketing Analytics Lead to translate complex marketing data into clear, actionable insights and decisions.

You will lead end-to-end analytics, including performance measurement, funnel analysis, attribution, forecasting, and experimentation, partnering with Marketing, Finance, Sales, and Data teams. You will build dashboards and models that reveal marketing performance, pipeline contribution, and investment efficiency, while developing scalable analytics

Qualifications

• 8+ years of experience in marketing analytics, business intelligence, performance analytics, strategy, or a related discipline.
• Strong SQL skills and experience with data warehouses and BI/dashboarding.
• Experience with marketing measurement, funnel analysis, attribution, forecasting, experimentation, or channel ROI.
• Ability to combine data from marketing automation, CRM, web, advertising, and revenue systems.
• Demonstrated experience presenting insights and recommendations to senior stakeholders.
• Experience in B2B SaaS, subscription, or multi-channel growth environment preferred.

Responsibilities

• Lead end-to-end analytics projects from framing the question to data sourcing, analysis, storytelling, and recommendations.
• Build and improve reporting, dashboards, and analytical models for marketing performance and ROI.
• Analyze channel, campaign, audience, lifecycle, and funnel performance to identify opportunities and drivers.
• Support attribution, forecasting, target setting, pipeline pacing, and budget planning with sound methods and clear assumptions.
• Partner with Marketing Ops, Finance, Sales/Revenue Ops, Data/Engineering, and marketing teams to improve data quality and decision processes.
• Develop reusable metrics, definitions, documentation, and analytical frameworks for self-service across Marketing.
• Communicate findings concisely to technical partners and executive leaders.
• Mentor peers and foster a culture of analytical rigor and continuous improvement.

Skills

SQL

Marketing analytics

BI dashboards

Attribution

Forecasting

Experimentation

Data warehouses

Tools

BI tools

Job description

Zendesk, Inc. is seeking a Senior Marketing Analytics Lead to translate complex marketing data into clear, actionable insights and decisions.

You will lead end-to-end analytics, including performance measurement, funnel analysis, attribution, forecasting, and experimentation, partnering with Marketing, Finance, Sales, and Data teams. You will build dashboards and models that reveal marketing performance, pipeline contribution, and investment efficiency, while developing scalable analytics