Director, Marketing Analytics & Strategic Insights

Zendesk, Inc.; California (MO); Hybrid; USD 203,000 - 305,000; Full time

Job summary

Zendesk, Inc. seeks a Director of Marketing Analytics to turn marketing data into better decisions, investments, and measurable outcomes. You will lead a high‑performing team responsible for measurement, forecasting, attribution, and executive storytelling.

You’ll define the measurement strategy, build scalable analytics products, and partner across Finance, RevOps, Data, Product, and Marketing to optimize pipeline and ROI.

Qualifications

• 10+ years of experience in marketing analytics or related discipline.
• Proven experience with marketing measurement, attribution, forecasting, experimentation.
• Strong SQL and data modeling skills across warehouses and BI tools.

Responsibilities

• Lead and develop a Marketing Analytics team focused on measurement and insights.
• Define and evolve the marketing measurement strategy and KPI definitions.
• Build scalable analytics products and self-service dashboards for leadership.
• Partner with Finance, Sales/Revenue, Data/Engineering, Product, and Marketing leaders.
• Advance attribution and incrementality approaches linking campaigns to revenue.
• Translate findings into concise narratives for executives.

Skills

SQL

Data modeling

Tools

Snowflake

AWS

Tableau

Streamlit

SelectStar

Informatica

Job description

Zendesk, Inc. seeks a Director of Marketing Analytics to turn marketing data into better decisions, investments, and measurable outcomes. You will lead a high‑performing team responsible for measurement, forecasting, attribution, and executive storytelling.

You’ll define the measurement strategy, build scalable analytics products, and partner across Finance, RevOps, Data, Product, and Marketing to optimize pipeline and ROI.