Marketing Analytics Leader — Growth Insights (Hybrid)

TouchTunes; New York (NY); Hybrid; USD 130,000 - 150,000; Full time

Benefits offered by this job

Hybrid Work

Performance Bonus

401k Matching

Health Insurance

Disability Coverage

Tuition Reimbursement

Peer Mentorship

Inclusive Workplace

Job summary

TouchTunes is looking for a Senior Manager, Data Analytics - Marketing in New York. This role leads measurement of consumer marketing and loyalty programs, turning data into actionable growth insights.

You will define a scalable analytics roadmap for marketing and loyalty, partner with Marketing and Finance to forecast weekly goals, and automate reporting using Braze and the experimentation stack. You should have strong SQL, Python, A/B testing experience, and a track record in churn and

Qualifications

• Bachelor's degree in statistics, data analytics, economics, finance, computer science, engineering, or a related quantitative field.
• 6+ years in marketing analytics, growth analytics, or commercial analytics with ownership of measurement.
• Strong SQL skills and experience with large event/transaction datasets.

Responsibilities

• Define and lead a scalable marketing analytics roadmap for marketing and loyalty programs.
• Partner with Marketing and Finance to forecast weekly marketing goals tied to the business plan.
• Own measurement narratives for consumer marketing and loyalty programs across tiers.
• Translate business questions into measurement frameworks and turn results into actionable recommendations.
• Automate recurring campaign reporting using Braze and our experimentation stack with AI/automation.
• Build lifecycle and retention analyses including churn modeling and opportunity identification.

Skills

SQL

Python (pandas)

A/B testing

Forecasting

Data visualization

Experimentation

Lifecycle analytics

Churn modeling

Cross-functional collaboration

Communication

Education

Bachelor's degree in statistics or related field

Tools

Databricks

Tableau

Mixpanel

Amplitude

Braze

AppsFlyer

Branch

Excel

Job description

TouchTunes is looking for a Senior Manager, Data Analytics - Marketing in New York. This role leads measurement of consumer marketing and loyalty programs, turning data into actionable growth insights.

You will define a scalable analytics roadmap for marketing and loyalty, partner with Marketing and Finance to forecast weekly goals, and automate reporting using Braze and the experimentation stack. You should have strong SQL, Python, A/B testing experience, and a track record in churn and