Marketing Analytics Lead for Growth & Insights

Turtlebox Audio; Houston (TX); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Complimentary lunch

12 annual holidays plus Paid Time Off

Health benefits & 401k matching

Discounts on Turtlebox products

Job summary

Turtlebox Audio in Houston, TX seeks a Senior Manager of Marketing Analytics to own analytics across performance, brand, and owned channels. You will partner with our external agency and internal teams to build a rigorous measurement engine that informs decisions and optimizes marketing investments.

Responsibilities include defining KPIs, dashboards, forecasting, and testing frameworks; overseeing ROAS, CAC, LTV metrics, and cross-channel attribution, with a hands-on approach to deliver

Qualifications

• Minimum 10 years of relevant experience in marketing analytics, growth analytics, performance marketing analytics, customer analytics, or related strategy and insights roles.
• Bachelor's degree from a reputable university required; degree in Marketing, Business, Economics, Statistics, Mathematics, Data Analytics, or a related field preferred.
• Proven experience measuring and optimizing both performance marketing and brand marketing in a consumer-facing business.
• Demonstrated success working with, managing, or holding accountable a third-party performance marketing agency.
• Strong foundation in attribution, experimentation, forecasting, dashboarding, customer economics, and cross-channel measurement.
• Experience analyzing paid media and owned channels, including Email, SMS, PR, and Social.
• Advanced Excel skills and strong experience with analytics and business-intelligence tools; familiarity with SQL, GA4, Shopify, attribution platforms, CDPs, or similar tools preferred.
• Strong communication skills with the ability to synthesize data into clear insights and recommendations for senior leaders and cross-functional partners.

Responsibilities

• Own end-to-end marketing analytics across performance marketing, brand marketing, and owned channels.
• Define KPIs and measurement frameworks across customer acquisition, conversion, retention, engagement, brand health, and marketing efficiency.
• Translate complex data into clear business recommendations that improve decision-making and resource allocation.
• Create a consistent operating cadence for weekly, monthly, quarterly, and annual marketing performance reviews.
• Serve as the primary point of contact for Turtlebox's performance marketing agency.
• Lead ongoing analysis of paid media performance across channels such as paid social, paid search, display, video, affiliate, and other acquisition programs as applicable.
• Monitor and evaluate key metrics including ROAS, MER, CAC, LTV, payback, conversion rate, contribution margin, incrementality, and new-customer productivity.
• Challenge agency assumptions, validate reporting, identify opportunities, and ensure recommendations translate into action.
• Measure the effectiveness of brand marketing efforts across television, partnerships, ambassadors, events, PR, social, content, and other upper-funnel channels.
• Develop frameworks to assess brand awareness, engagement, traffic impact, conversion influence, geographic lift, and long-term value creation.
• Partner with marketing leadership to evaluate how brand investment supports demand generation, customer acquisition, channel growth, and overall business performance.
• Build and manage testing agendas across audiences, creative, messaging, landing pages, media mix, offers, and lifecycle programs.
• Partner with internal technology, e-commerce, finance, and data resources to improve data reliability and measurement capability.
• Partner closely with Creative, Community, E-commerce, Sales, Finance, PR, Social, and agency stakeholders to connect marketing activity to business results.
• Support analysis across key commercial channels, including DTC, Amazon, retail, and corporate, where marketing influences demand and sell-through.

Skills

Marketing analytics

Growth analytics

Performance marketing analytics

Customer analytics

Cross-channel measurement

Education

Bachelor's degree

Tools

Excel

GA4

Shopify

SQL

Attribution platforms

CDPs

Job description

Turtlebox Audio in Houston, TX seeks a Senior Manager of Marketing Analytics to own analytics across performance, brand, and owned channels. You will partner with our external agency and internal teams to build a rigorous measurement engine that informs decisions and optimizes marketing investments.

Responsibilities include defining KPIs, dashboards, forecasting, and testing frameworks; overseeing ROAS, CAC, LTV metrics, and cross-channel attribution, with a hands-on approach to deliver