Senior Manager, Data Analytics - Marketing

TouchTunes; New York (NY); Hybrid; USD 130,000 - 150,000; Full time

Benefits offered by this job

Hybrid Work

Performance Bonus

401k Matching

Health Insurance

Disability Coverage

Tuition Reimbursement

Peer Mentorship

Inclusive Workplace

Job summary

TouchTunes is looking for a Senior Manager, Data Analytics - Marketing in New York. This role leads measurement of consumer marketing and loyalty programs, turning data into actionable growth insights.

You will define a scalable analytics roadmap for marketing and loyalty, partner with Marketing and Finance to forecast weekly goals, and automate reporting using Braze and the experimentation stack. You should have strong SQL, Python, A/B testing experience, and a track record in churn and

Qualifications

• Bachelor's degree in statistics, data analytics, economics, finance, computer science, engineering, or a related quantitative field.
• 6+ years in marketing analytics, growth analytics, or commercial analytics with ownership of measurement.
• Strong SQL skills and experience with large event/transaction datasets.

Responsibilities

• Define and lead a scalable marketing analytics roadmap for marketing and loyalty programs.
• Partner with Marketing and Finance to forecast weekly marketing goals tied to the business plan.
• Own measurement narratives for consumer marketing and loyalty programs across tiers.
• Translate business questions into measurement frameworks and turn results into actionable recommendations.
• Automate recurring campaign reporting using Braze and our experimentation stack with AI/automation.
• Build lifecycle and retention analyses including churn modeling and opportunity identification.

Skills

SQL

Python (pandas)

A/B testing

Forecasting

Data visualization

Experimentation

Lifecycle analytics

Churn modeling

Cross-functional collaboration

Communication

Education

Bachelor's degree in statistics or related field

Tools

Databricks

Tableau

Mixpanel

Amplitude

Braze

AppsFlyer

Branch

Excel

Job description

Senior Manager, Data Analytics - Marketing

Location: New York (currently hybrid with up to 50% remote)

Your mission in the Marketing team

At TouchTunes, your work matters, this role goes beyond reporting: it owns the measurement of our consumer marketing and loyalty programs and turns that measurement into clear, actionable insight that shapes decisions. Ultimately this person would help unlock the power of our data as we accelerate growth.

Your day-to-day

• Define and lead a scalable marketing analytics roadmap/strategy for marketing and loyalty programs.
• Partner with Marketing and Finance to set and forecast weekly marketing goals that connect to the commercial business plan, such as total new purchasers, new purchasers from paid, and incremental plays from lifecycle, and build the tracking to measure performance against them.
• Own the measurement and insight narrative for consumer marketing and loyalty programs: Play Challenges, Special Offers, Team Rewards, and lifecycle campaigns across all loyalty tiers.
• Act as the strategic analytical partner to Marketing: translate business questions and goals into measurement frameworks, and turn results into clear recommendations that drive decisions, not just dashboards.
• Automate recurring campaign and lifecycle reporting, applying AI and modern tooling (for example, through Braze, our experimentation stack, and LLM-based workflows) so effort shifts from manual reporting to insight and strategy.
• Build and maintain lifecycle and retention analysis, including churn modeling and segmentation, and surface the highest-value opportunities to grow and retain our most valuable users.

Your profile

• Bachelor's Degree in statistics, data analytics, economics, finance, computer science, engineering, or a related quantitative field
• 6+ years in marketing analytics, growth analytics, or commercial analytics, with at least 2 years owning measurement methodology rather than only producing reports
• Strong SQL: writes and optimizes own queries against large event and transaction datasets independently
• Proficiency in Python for analysis, modeling, and automation (pandas, statistical/ML libraries); comfortable building reproducible analyses in notebooks
• Strong experience with experimentation and causal measurement: A/B testing, control and holdout design, statistical significance, power analysis, and incrementality
• Experience building forecasts or planning models tied to business targets
• Experience with Excel, a BI or analytics platform (Databricks, Tableau, or similar), and product analytics tools such as Mixpanel or Amplitude
• Experience with marketing automation platforms, such as Braze, including campaign analytics and conversion attribution, strongly preferred
• Experience with MMPs such as AppsFlyer or Branch, and evaluating paid campaigns across Google, Meta, TikTok and other ad platforms, preferred
• B2C consumer mobile app experience strongly preferred; loyalty or subscription business experience preferred
• Experience building churn, retention, or LTV models in a consumer business preferred
• Proven ability to synthesize data and results, identify trends and key findings, and communicate succinctly to both senior and junior audiences

What’s in it for you

At TouchTunes, your work impacts our customers as part of interesting projects that transform the in-venue entertainment industry. We foster open communication and collaboration across all levels, with approachable leaders that value all voices and empower you to excel and innovate. Our team thrives in an environment where fun meets hard work, and everyone is encouraged to be their authentic selves.

Perks and Benefits

• Hybrid Work Environment: Hybrid schedule with 50% work-from-home and in-office time, with the ability to work anywhere in the world for up to 2 months per year.
• Financial Wellness: Annual performance bonus, long-term company bonus, 401k matching, life insurance.
• Comprehensive Benefits: Competitive health insurance and disability coverage, a Lifestyle Spending Account, access to telemedicine, and an unlimited sick days policy.
• Professional Development: Continuous hands-on learning with access to e-learning platform, tuition reimbursement, and peer mentorship.
• Accessibility: An inclusive workplace designed to accommodate people with disabilities.

Salary range

Salary range: The base salary range for this role is $130,000-150,000 USD

TouchTunes is the world’s largest in-venue interactive music and entertainment platform, and we’re all about sparking joy and human connection. That moment in a bar where someone at the next table cues the jukebox to play your favorite song? That’s what we do, but we’re also so much more. Today, our offering goes beyond music: BullShooter soft-tip electronic dartboards are now part of the TouchTunes experience, expanding our footprint in social, in-venue entertainment. We’ve also recently launched a reimagined mobile app, bringing an even more seamless and engaging experience to our users. We’re innovators, strategic thinkers, people making the future possible today, and what a great time to join our team.

Work Requirements

Must be authorized to work in the United States TouchTunes is an Equal Employment Opportunity / 2011 America

TouchTunes provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

TouchTunes is a proud ally of QueerTech and DiversityJobs.