Hybrid NYC CRM Analytics Leader - Growth & Personalization

Profiles; New York (NY); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Hybrid schedule

One remote day per week

Job summary

Profiles, a leader in media and entertainment, is seeking a CRM Analytics Manager in New York, NY. The role operates on a hybrid schedule (four onsite days, one remote day) and reports to the analytics leadership.

You will drive CRM-driven growth, engagement, and retention by partnering with editorial, marketing, and data teams to optimize lifecycle initiatives. The role requires expert SQL, Braze experience, and strong analytics across attribution, segmentation, and campaign measurement, with

Qualifications

• Experience in CRM, lifecycle marketing, or data and marketing analytics.
• Advanced SQL skills, including writing and troubleshooting queries independently.
• Hands-on experience with Braze or a comparable CRM and lifecycle platform.
• Experience with attribution modeling, campaign measurement, segmentation, and cohort analysis.
• Advanced Excel and pivot-table skills; Tableau or Adobe Analytics experience is preferred.

Responsibilities

• Own daily push-alert and recurring executive CRM reporting
• Write actionable summaries connecting campaign performance to content and messaging decisions
• Build and maintain SQL queries supporting attribution, campaign analysis, and stakeholder requests
• Audit CRM segments, reconcile reporting discrepancies, and resolve data-quality issues
• Analyze engagement trends and personalization opportunities across email, push, in-app, and SMS

Skills

CRM analytics

SQL

Braze

Excel

Tableau

Adobe Analytics

Pivot tables

Attribution modeling

Lifecycle marketing

Data analytics

Tools

Braze

Tableau

Adobe Analytics

Job description

Profiles, a leader in media and entertainment, is seeking a CRM Analytics Manager in New York, NY. The role operates on a hybrid schedule (four onsite days, one remote day) and reports to the analytics leadership.

You will drive CRM-driven growth, engagement, and retention by partnering with editorial, marketing, and data teams to optimize lifecycle initiatives. The role requires expert SQL, Braze experience, and strong analytics across attribution, segmentation, and campaign measurement, with