Marketing Analytics Lead — NYC On‑Site Contract

WCL Group; New York (NY); On-site; USD 86,000 - 123,000; Full time

Job summary

Fortune Global 500 Client in New York, NY is seeking a Marketing Analytics/Coordinator IV to research market conditions, analyze data, and support revenue growth across local to national scopes. The role focuses on forecasting, competitive analysis, and cross-functional collaboration to drive informed marketing decisions.

The position requires extensive analytics experience, strong communications, and the ability to translate data into actionable insights, with responsibilities spanning KPI

Qualifications

• Bachelor's degree in marketing or equivalent training required.
• 8+ years in marketing analytics, growth analytics, revenue operations, or similar roles.
• Strong command of B2B funnel analytics and attribution.
• Advanced skills in spreadsheet modeling and business insights.
• Experience building dashboards and forecasting models.
• Ability to translate data into decisions with speed and clarity.

Responsibilities

• Forecast and track marketing and sales trends, analyzing collected data.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Develop and implement procedures for identifying advertising needs.
• Direct trained survey interviewers.
• Build dashboards and automated reporting reflecting real-time performance and KPIs.
• Cohort analyses to understand lead quality, channel efficiency, conversion velocity, and ROI.
• Forecast pipeline, revenue contribution, and performance scenarios to guide planning and budget allocation.
• Partner with growth marketers to recommend test designs and evaluate results.

Skills

Verbal and written communication

Negotiation

Customer service

Time management

Marketing principles

Data-driven decision making

Cross-functional collaboration

Salesforce CRM

Pardot (Account Engagement)

Adobe Analytics

Education

Bachelor's degree in marketing or equivalent training

Tools

Salesforce CRM

Pardot (Account Engagement)

Adobe Analytics

Looker

Snowflake

Tableau

Job description

Fortune Global 500 Client in New York, NY is seeking a Marketing Analytics/Coordinator IV to research market conditions, analyze data, and support revenue growth across local to national scopes. The role focuses on forecasting, competitive analysis, and cross-functional collaboration to drive informed marketing decisions.

The position requires extensive analytics experience, strong communications, and the ability to translate data into actionable insights, with responsibilities spanning KPI