Senior Marketing Analytics Lead — Growth & Insights

Harnham; New York (NY); Hybrid; USD 130,000 - 160,000; Full time

Job summary

A leading technology firm in New York is seeking a Senior Data Analyst specializing in Marketing Analytics. This role involves partnering with teams to drive campaign performance and strategic decision-making. Candidates should have 4+ years of experience, strong SQL and Python skills, and a knack for data storytelling. This opportunity offers a hybrid work model and the chance to impact marketing strategies through analytics.

Qualifications

• 4+ years’ experience in Marketing Analytics or a related data-driven role.
• Strong SQL skills and proficiency in Python or R.
• Experience with A/B testing and marketing funnel performance analysis.

Responsibilities

• Partner with teams to measure campaign performance and make strategic decisions.
• Own analytical projects from business questions to actionable insights.
• Analyze customer acquisition and retention across marketing channels.

Skills

SQL

Python

Marketing funnel analysis

A/B testing

Data storytelling

Collaboration

Tools

Looker

dbt

Redshift

Hex

Airflow

Fivetran

GitLab

mParticle

Eppo

Mixpanel

Job description

A leading technology firm in New York is seeking a Senior Data Analyst specializing in Marketing Analytics. This role involves partnering with teams to drive campaign performance and strategic decision-making. Candidates should have 4+ years of experience, strong SQL and Python skills, and a knack for data storytelling. This opportunity offers a hybrid work model and the chance to impact marketing strategies through analytics.