Senior Analyst Web Analytics

Talantir; New York (NY); Remote; USD 83,000 - 124,000; Full time

Job summary

Talantir in New York, NY, seeks a Senior Analyst – Web Analytics to partner with Marketing & Communication stakeholders. You will analyze data, prepare insights, and drive data-informed decisions while supporting executive reporting and BI processes.

The role emphasizes building scalable data tables, monitoring ecosystem performance, and collaborating across Analytics, IT, and Marketing teams to enhance data infrastructure and self-service capabilities.

Qualifications

• High school diploma or GED required.
• 3+ years of experience in a Marketing Analytics role.
• Experience with web/mobile analytics (GA, Heap), advertising analytics (GMP, Meta, Trade Desk), and phone tracking (Invoca).
• SQL and downstream data applications (BI, etc.).
• Experience with PowerBI, Databricks, and/or dbt is a plus.
• Ability to synthesize data context into actionable insights.
• Strong verbal and written communication; capable of presenting complex ideas clearly.
• Intrapreneurial mindset with continuous improvement focus.

Responsibilities

• Support reporting workstreams for organization- and executive-level reporting related to Marketing impact.
• Assist in creating and managing data tables for various data applications.
• Monitor and report on Marketing & Communication ecosystem performance using visualization and decks.
• Conduct analyses to answer business questions by joining and transforming data.
• Collaborate with Analytics, IT, and Marketing to build, optimize, and manage BI ecosystem.
• Work with stakeholders and vendors to ensure Marketing Analytics perspective is applied.
• Promote a hybrid Service / Self-Service analytics model within M&C and educate peers.
• Manage data workspaces, refreshes, dataflows, and improve data processing efficiency.

Job description

Title: Senior Analyst – Web Analytics

Location: New York, NY (remote)

Type: Contract

Our direct client is seeking a Senior Analyst, Web Analytics, for its Marketing & Communication (M&C) team. In this role, you will partner with stakeholders to answer key business questions—analyzing data, uncovering meaningful insights, presenting findings, recommending improvements, and enabling data-driven decision-making for stakeholders. This role reports to the Manager, Marketing Science.

Key Accountabilities:

• Support critical reporting workstreams for organization-level and executive-level reporting, particularly related to Marketing's impact on institutional demand.
• Assist with the creation and ongoing management of data tables for use in various data applications.
• Monitor and report on performance for various aspects of the Marketing & Communication ecosystem, using data visualization, decks, and other forms of communication.
• Conduct focused analyses to answer business questions, joining and transforming disparate data to establish clear takeaways.
• Work with Analytics, IT, and Marketing stakeholders to help build, optimize, scale, and manage Business Intelligence ecosystem.
• Collaborate with internal stakeholders and agency / vendor partners, ensuring your expertise and the collective Marketing Analytics perspective shines through.
• Champion a hybrid "Service / Self-Service” analytics model within M&C – educating peers as you build solutions to help them.
• Manage workspaces, data refresh, dataflow creation, and the ongoing improvement of data processing efficiency, including automation, where possible.
• Help to improve the taxonomy, process, and technical infrastructure that supports data work across the organization.

Required Skills :

• High school diploma or GED is required.
• Three or more (3+) years of experience working in a Marketing Analytics role.
• Working knowledge of common marketing data types, including web / mobile analytics (e.g., Google Analytics, Heap), advertising analytics (Google Marketing Platform, Meta, The Trade Desk, etc.), and phone tracking (e.g., Invoca).
• Experience with SQL and various downstream data applications (business intelligence, et al.).
• Experience with Microsoft PowerBI, Databricks, and/or dbt is a plus.
• The ability to understand the context of data and how it can inform business analysis.
• Confidence in verbal and written communication, with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner.
• An intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done.