Marketing Analytics Lead - Growth & ROI Insights

JPMorgan Chase & Co.; Ohio; On-site; USD 180,000 - 240,000; Full time

Job summary

JPMorgan Chase & Co. seeks a VP Marketing Analytics Manager to lead end-to-end analytics for marketing campaigns, from opportunity planning and business case development to impact modeling, test design, and performance measurement.

This role partners with Marketing, Modeling, Finance, and D&A to design and track strategic campaigns. The candidate will guide analytics strategies, coach junior team members, and evolve the analytics toolset including Snowflake and AI-enabled applications to drive

Qualifications

• Proven hands-on experience delivering financial analytics and performance insights.
• 6+ years of Marketing Data & Analytics experience.
• Master’s degree or Bachelor’s with 5+ years in related discipline.
• Ability to explain complex quantitative topics clearly to senior stakeholders.

Responsibilities

• Lead financial and analytical optimization of marketing programs across the lifecycle.
• Own stakeholder relationship management for marketing partners and timelines.
• Drive experimentation strategy and measurement rigor with test design and metrics.
• Apply predictive models to marketing investment planning and optimization for growth.
• Develop analytic assets to evaluate campaign incrementality, profitability, and ROI.
• Leverage Snowflake and AI-enabled analytics to improve speed and scale.
• Collaborate across modeling, finance, and marketing teams for implementable solutions.
• Define data requirements and partner with data teams to address gaps.

Skills

Marketing analytics

Stakeholder management

Executive communication

Mentoring

Education

Master’s degree

Bachelor’s degree + 5 years experience

Tools

SQL

Python

SAS

R

Snowflake

Job description

JPMorgan Chase & Co. seeks a VP Marketing Analytics Manager to lead end-to-end analytics for marketing campaigns, from opportunity planning and business case development to impact modeling, test design, and performance measurement.

This role partners with Marketing, Modeling, Finance, and D&A to design and track strategic campaigns. The candidate will guide analytics strategies, coach junior team members, and evolve the analytics toolset including Snowflake and AI-enabled applications to drive