VP, Digital Marketing Analytics — Growth & Insights

Next Frontier Capital; Wilmington (DE); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Health care coverage

Retirement savings plan

Mental health support

Tuition reimbursement

Job summary

JPMorgan Chase is seeking a Vice President of Digital Marketing Analytics to lead quantitative research and experimentation that optimize marketing performance and customer experiences. You will translate customer behavior and campaign results into actionable insights, and build team capability through coaching and strategic hiring.

The role emphasizes rigorous analytics, scalable processes, and responsible use of AI/LLMs alongside traditional statistical methods.

Qualifications

• Graduate or post-graduate degree in a quantitative discipline (e.g., Computer Science, Statistics, Mathematics, Finance, Economics, Data Analytics, or Machine Learning).
• 5+ years of hands-on analytics experience in banking strategic analytics.
• Hands-on proficiency with Python and SQL; experience with visualization tools (Tableau) and analytics tools (Alteryx).
• Experience with Adobe Analytics (implementation, reporting, and insight generation).
• Strong statistical or econometric foundation with hands-on experimentation and measurement experience, including A/B testing, causal inference, and experimentation frameworks.
• Strong advanced analytics skills using SAS, Python, or R.
• Excellent communication skills translating complex models to stakeholders.
• Exposure to enterprise AI enablement, LLMs, analytics transformation programs.
• Ability to apply AI, generative AI, and intelligent automation to improve investigative analysis and workflow efficiency.
• Familiarity with supervised learning, anomaly detection, clustering, and feature stores.

Responsibilities

• Deliver effective quantitative problem solving and analytical research to support key digital marketing initiatives.
• Apply deep business understanding and advanced analytical techniques to drive research, experimentation, and measurable outcomes.
• Lead, mentor, hire, and develop a high-performing analytics team; promote scientific rigor and ethical AI.
• Maintain a pragmatic approach to generative AI and LLMs, prioritizing classical methods for core measurement work.
• Partner with cross-functional teams to drive insights into action and deliver business impact.
• Design and implement scalable, reliable analytics processes to optimize outcomes.
• Conduct extensive analysis of marketing performance and customer behavior to improve channels.
• Own strategic measurement initiatives, including effectiveness evaluation and P&L analysis.
• Solve unstructured business problems with deep-dive analyses of customer behavior.
• Conduct hypothesis testing and advanced experimental design (A/B and multivariate tests).

Skills

Python

SQL

Tableau

Alteryx

Adobe Analytics

Statistics

A/B testing

Causal inference

R

Communication

Generative AI

LLMs

Big data

AWS

Spark

Snowflake

Education

Quantitative discipline degree

Tools

SAS

Python

Job description

JPMorgan Chase is seeking a Vice President of Digital Marketing Analytics to lead quantitative research and experimentation that optimize marketing performance and customer experiences. You will translate customer behavior and campaign results into actionable insights, and build team capability through coaching and strategic hiring.

The role emphasizes rigorous analytics, scalable processes, and responsible use of AI/LLMs alongside traditional statistical methods.