Marketing Analytics Lead: Growth Insights & Optimization

AT&T inc.; Brookhaven (GA); On-site; USD 128,000 - 193,000; Full time

Benefits offered by this job

Medical/Dental/Vision

401(k)

Tuition reimbursement

Paid Time Off

Parental Leave

Disability Benefits

Employee discounts

Job summary

AT&T Inc. is seeking a Lead Marketing Analyst to optimize marketing investments and answer critical questions about what works and where to invest next.

The role handles complex problems, structures them into testable hypotheses, and delivers evidence-based recommendations, with channel execution remaining with owners. You will partner with Media, Brand, Finance, and Data teams to shape measurement standards, design incrementality tests, and guide marketing spend decisions.

Qualifications

• Bachelor's degree in Analytics, Economics, Statistics, Marketing, or related field.
• 5+ years of experience in marketing analytics, media measurement, or advertising effectiveness.
• Experience with marketing mix modeling, incrementality testing, and experiment design.
• Proficiency in SQL; Python or R preferred.
• Strong structured problem-solving skills and ability to communicate complex findings to senior leaders.
• Experience working with media agency and platform data.
• Wireless, telecom, subscription, or retail experience preferred.

Responsibilities

• Develop marketing strategies to support objectives, including forecasting needs.
• Campaign planning and execution across channels to achieve goals.
• Collaborate with product management and cross-functional teams to identify opportunities.
• Track performance and prepare reports to align with business objectives.
• Conduct financial analysis to allocate budgets and manage expenditures.

Job description

AT&T Inc. is seeking a Lead Marketing Analyst to optimize marketing investments and answer critical questions about what works and where to invest next.

The role handles complex problems, structures them into testable hypotheses, and delivers evidence-based recommendations, with channel execution remaining with owners. You will partner with Media, Brand, Finance, and Data teams to shape measurement standards, design incrementality tests, and guide marketing spend decisions.