Marketing Analytics Lead: Drive Growth & Measurement

Google LLC; San Francisco (CA); On-site; USD 108,000 - 158,000; Full time

Job summary

Google LLC in San Francisco is seeking a data-driven marketing analytics professional to drive measurement, analysis, and testing for global and regional programs. You will analyze large data sets and design statistical analyses to improve campaign impact and process efficiency.

Collaborating with marketing, product, analytics and engineers, you will align metrics and methodologies, translate business questions into analyses, and deliver insights that enable marketers to optimize programs and

Qualifications

• 3 years of experience designing, executing, and delivering analysis projects and measurement approaches.
• Experience with SQL, R, SPSS or similar statistical programming languages.
• Bachelor's degree in a business or quantitative field, or equivalent practical experience.

Responsibilities

• Establish success metrics, develop methodologies, and execute measurement to explain the incremental impact of marketing actions.
• Understand the business challenges and propose analytic projects to inform strategic and tactical business decisions.
• Communicate insights and recommendations clearly, and build alignment on the path forward with a wide range of audiences.
• Conduct end-to-end data analysis with high autonomy in structured and unstructured data environments.
• Partner cross-functionally with teams including product marketing managers, analysts, and engineers to execute high impact initiatives.

Skills

SQL

R

Education

Bachelor's degree in business or quantitative field

Job description

Google LLC in San Francisco is seeking a data-driven marketing analytics professional to drive measurement, analysis, and testing for global and regional programs. You will analyze large data sets and design statistical analyses to improve campaign impact and process efficiency.

Collaborating with marketing, product, analytics and engineers, you will align metrics and methodologies, translate business questions into analyses, and deliver insights that enable marketers to optimize programs and