Marketing Analytics Lead: Growth Forecasting & Attribution

LegalShield; United States; Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Dental coverage

Vision coverage

Short-term disability

Life insurance

401(k) with company match

Paid time off

Paid holidays

Paid sick leave

Paid parental leave

IDShield membership

LegalShield benefits

Job summary

LegalShield is seeking an experienced Marketing Analytics leader to own measurement, forecasting, and optimization of marketing investment across all D2C channels. You will partner with executives, channel owners, finance, and data engineering to translate analyses into actionable recommendations that drive business outcomes.

This role focuses on designing multi-touch attribution and media mix models, driving cross-channel forecasting, and evolving LTV/CAC models while communicating trade-offs

Qualifications

• 5+ years in marketing analytics, data science, or related field.
• Strong grasp of digital marketing metrics, attribution models, and experimentation.
• Experience with multi-touch attribution and MMM in production environments.
• Forecasting experience across diverse channel mix (paid/search/social, organic, CTV, etc).
• Deep experience with LTV/CAC modeling, cohort analysis, and unit economics.
• Proficiency in SQL; Python or R for modeling preferred.

Responsibilities

• Design, build, and optimize multi-touch attribution models across channels.
• Develop and maintain media mix models to guide budget allocation.
• Own forecasting for paid, organic, and emergent channels with scenario planning.
• Build LTV and CAC models by channel, segment, and cohort; establish payback benchmarks.
• Present findings and recommendations to executives with clear narratives.
• Collaborate with channel managers, finance, product, and data engineering on standards and data feeds.
• Report performance for new launches and ensure timely reporting.

Skills

Multi-touch attribution

Media mix modeling

Forecasting

LTV modeling

CAC modeling

Executive communication

SQL

Python/R

Snowflake

BigQuery

Redshift

Looker/Tableau

Education

5+ years in marketing analytics or related field

Tools

Snowflake

BigQuery

Redshift

Looker

Tableau

Job description

LegalShield is seeking an experienced Marketing Analytics leader to own measurement, forecasting, and optimization of marketing investment across all D2C channels. You will partner with executives, channel owners, finance, and data engineering to translate analyses into actionable recommendations that drive business outcomes.

This role focuses on designing multi-touch attribution and media mix models, driving cross-channel forecasting, and evolving LTV/CAC models while communicating trade-offs