Marketing Tech Lead: CRM, CDP & Automation

Minority Professional Network, Inc.; Atlanta (GA); On-site; USD 128,000 - 193,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Paid Time Off and Holidays

Tuition reimbursement program

Paid Parental Leave

Paid Caregiver Leave

Adoption Reimbursement

Disability Benefits

Employee wellness programs

Job summary

AT&T in Atlanta, GA is seeking a Marketing Technology Manager to own the strategy, roadmap, and performance of the marketing technology stack. You will bridge Marketing needs with IT and vendor partners, delivering CRM, CDP, and marketing automation solutions at scale.

The role drives adoption, governance, and data quality, partnering with Analytics, CRM, Retention, Digital and eCommerce teams to ensure data flows from insight to action.

Qualifications

• Bachelor's degree preferred.
• 5+ years of related experience.
• Experience owning or contributing to a martech roadmap at enterprise scale.
• Hands-on knowledge of CRM, CDP, and marketing automation platforms (e.g., Salesforce, Adobe, Braze).
• Experience writing business requirements and working in Agile delivery with IT partners.
• Vendor management experience.
• Telecom, wireless, or retail experience.

Responsibilities

• Define strategy, technical roadmap and business cases for rapid delivery of new applications and enhancements.
• Coordinate cross-functional teams across marketing and IT partners.
• Lead technical projects using Agile methodology and manage vendor relationships.
• Ensure data governance and reliable data flows between systems.
• Translate marketing priorities into technical requirements and oversee delivery.

Skills

CRM platforms

CDP

Marketing automation

Agile delivery

Vendor management

Enterprise martech roadmap

Education

Bachelor's degree

Tools

Salesforce

Adobe

Braze

Job description

AT&T in Atlanta, GA is seeking a Marketing Technology Manager to own the strategy, roadmap, and performance of the marketing technology stack. You will bridge Marketing needs with IT and vendor partners, delivering CRM, CDP, and marketing automation solutions at scale.

The role drives adoption, governance, and data quality, partnering with Analytics, CRM, Retention, Digital and eCommerce teams to ensure data flows from insight to action.