Local Market Media Lead - Data-Driven Growth

AT&T; El Segundo (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

AT&T is seeking a strategic Local Market Media Lead to translate market needs into actionable, market-specific media plans that drive business performance. You will serve as the dedicated media partner for local markets, connecting business priorities with data-informed solutions and scalable opportunities.

In this role you will develop market plans, leverage performance data and competitive insights, and collaborate across functions to execute and optimize local media with urgency and

Qualifications

• Minimum of five years of media agency experience, with a demonstrated focus on performance media strategy, planning, activation, and optimization.
• Experience translating business objectives, audience insights, and market dynamics into effective, measurable media strategies and plans.
• Proven ability to operate within a matrixed organization, aligning cross-functional teams and navigating complex priorities to drive results.
• Demonstrated success influencing stakeholders at multiple levels, including internal partners and external agency partners, without direct authority.
• Strong analytical capabilities, interpreting performance data and translating findings into optimization recommendations.
• Deep understanding of local media nuances, audience behavior, competition, channels, and performance drivers.
• Knowledge of competitive intelligence, media optimization, and measurement approaches for continuous improvement.
• Ability to manage multiple priorities, collaborate across functions, and deliver high-quality work with urgency.
• Exceptional communication and relationship-building skills.

Responsibilities

• Develop market-specific media plans aligned with local business needs and performance goals.
• Use performance data, insights, and competitive intelligence to identify opportunities and improve results.
• Serve as the primary media lead for local market needs, collaborating with cross-functional teams.
• Drive timely execution, optimization, and speed to market across local media initiatives.
• Maintain clear accountability for market-level media performance and outcomes.
• Identify, document, and scale local learnings to strengthen future planning and broader strategies.

Skills

Media strategy

Media planning

Activation

Optimization

Analytics

Communication

Cross-functional collaboration

Stakeholder management

Problem solving

Education

Bachelor’s degree

Job description

AT&T is seeking a strategic Local Market Media Lead to translate market needs into actionable, market-specific media plans that drive business performance. You will serve as the dedicated media partner for local markets, connecting business priorities with data-informed solutions and scalable opportunities.

In this role you will develop market plans, leverage performance data and competitive insights, and collaborate across functions to execute and optimize local media with urgency and