Marketing Analytics Lead for Insights & KPIs

Cetera Financial Group; San Diego (CA); On-site; USD 96,000 - 142,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Paid time off

401(k) plan

Parental leave

Mental health benefits

Employee assistance program

Job summary

Cetera Financial Group is seeking a Marketing Analytics Manager to drive scalable measurement, reporting, and insights that strengthen marketing performance and support growth. You will establish a unified KPI framework and deliver executive dashboards across Marketing, Sales, Finance, and leadership.

You will lead offshore analytics, design tests, and translate complex data into actionable recommendations for ROI, funnel metrics, and strategic planning, aligning with CRM and MarTech ecosystems.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Statistics, Finance, or related field.
• 7+ years of marketing, business, or data analytics experience.
• Experience developing KPI frameworks, executive dashboards, and reporting programs.
• Strong analytical and data visualization skills with Excel and tools such as SQL, Power BI, Tableau, Python, or R.

Responsibilities

• Provide day-to-day direction for offshore analytics resources supporting performance measurement, digital analytics, data visualization, segmentation, predictive modeling, and marketing insights.
• Lead end-to-end analytical projects, including test design, data collection and preparation, modeling, visualization, interpretation, and communication of findings.
• Translate complex data into actionable recommendations that improve acquisition, retention, channel mix, marketing ROI, LTV/CAC, NPS, and overall marketing performance.
• Develop and maintain standardized weekly, monthly, and quarterly reports, executive dashboards, and QBR materials covering lead generation, digital engagement, channel performance, earned impressions, risks, opportunities, and key marketing metrics.
• Build forecasting models, predictive analytics, and actionable segmentation to support marketing and sales planning, targeted communications, journey analysis, prioritization, and strategy.

Skills

Analytical skills

Data visualization

Excel

SQL

Power BI

Tableau

Python

R

Stakeholder management

Education

Bachelor's degree in Marketing/Analytics

Tools

Salesforce

Marketo

Google Analytics

Snowflake

Databricks

Job description

Cetera Financial Group is seeking a Marketing Analytics Manager to drive scalable measurement, reporting, and insights that strengthen marketing performance and support growth. You will establish a unified KPI framework and deliver executive dashboards across Marketing, Sales, Finance, and leadership.

You will lead offshore analytics, design tests, and translate complex data into actionable recommendations for ROI, funnel metrics, and strategic planning, aligning with CRM and MarTech ecosystems.