Marketing Analytics Lead - AI-Driven Insights & Strategy

CBRE Group, Inc.; New York (NY); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

401(k) match

Dental insurance

Health insurance

Life insurance

Vision insurance

Job summary

CBRE Group, Inc. in the United States seeks a Manager, Marketing Analytics to lead analytical storytelling and insights for global digital marketing initiatives.

You will translate performance data into actionable recommendations for senior leadership across regions and lines of business, applying AI to speed and scale analyses. You will collaborate with the BI team and marketing stakeholders to ensure consistent measurement frameworks, deliver compelling visuals, and guide decision-making that

Qualifications

• 5–8 years of experience in marketing analytics, digital analytics, or a related analytical field.
• Experience in a B2B organization strongly preferred.
• Exceptional data storytelling to translate data into insights for senior audiences.
• Strong understanding of marketing metrics, attribution, funnel, and channel performance.
• Proficiency in data visualization and communicating complex findings clearly.

Responsibilities

• Interpret marketing performance data across attribution, funnel, segmentation, and channel performance for leadership.
• Develop compelling data visualizations and narratives, using AI to produce sharper insights.
• Serve as a trusted analytics partner to stakeholders and translate questions into analyses.
• Collaborate with regional teams and stakeholders to align on data sources and methods.
• Apply and maintain measurement frameworks for consistency across regions.

Skills

Marketing analytics

Digital analytics

B2B understanding

Data storytelling

Executive communication

Education

Bachelor’s degree preferred

Tools

Tableau

Power BI

Google Analytics

CDP

Job description

CBRE Group, Inc. in the United States seeks a Manager, Marketing Analytics to lead analytical storytelling and insights for global digital marketing initiatives.

You will translate performance data into actionable recommendations for senior leadership across regions and lines of business, applying AI to speed and scale analyses. You will collaborate with the BI team and marketing stakeholders to ensure consistent measurement frameworks, deliver compelling visuals, and guide decision-making that