Lead Marketing Analytics & Growth Strategy

Fi Smart Dog Collar; New York (NY); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Fi is seeking a Lead Marketing Analyst to own the marketing analytics stack, from daily numbers to budget-driven measurement. You’ll be the first call for what happened and why, ensuring reporting reconciles to a single source of truth.

You’ll manage dashboards for CAC, funnel, retention, and ROAS; run incrementality tests and geo experiments; partner with Growth, Product, and Finance; and turn insights into clear recommendations for executives.

Qualifications

• 5+ years in marketing analytics or related quantitative role with paid media exposure.
• Strong SQL and experience with large datasets in a modern cloud warehouse.
• Hands-on with BI/dashboard tools and attribution/incrementality concepts.
• Excellent communication to explain data to non-technical stakeholders.

Responsibilities

• Own dashboards: CAC by product/channel, funnel, lifecycle, and retention.
• Measure paid media performance across Meta, Google, Amazon, TV, and more.
• Design experiments and incrementality tests to measure causal impact.
• Maintain media mix model and improve measurement methods as channels evolve.
• Collaborate with Growth, Product, and Finance; translate insights for executives.

Skills

SQL

Cloud data warehouse

BI/dashboarding

Causal inference

Incrementality testing

Media mix modeling

Meta Ads Manager

Google Ads/Analytics

Communication

Python or R

Experimentation

Tools

Databricks

Snowflake

Redshift

BI/dashboard tool

Google Analytics

Job description

Fi is seeking a Lead Marketing Analyst to own the marketing analytics stack, from daily numbers to budget-driven measurement. You’ll be the first call for what happened and why, ensuring reporting reconciles to a single source of truth.

You’ll manage dashboards for CAC, funnel, retention, and ROAS; run incrementality tests and geo experiments; partner with Growth, Product, and Finance; and turn insights into clear recommendations for executives.