Marketing Analytics Lead: Drive ROI & Personalization

Purple Innovation, LLC; United States; Remote; USD 77,000 - 91,000; Full time

Job summary

Purple Innovation, LLC is seeking a Marketing Analytics Lead to collaborate with Marketing, Media, and Email & Text teams to measure performance, optimize ROI, and drive data-driven decisions. You will own KPI definitions, dashboards, and data quality while leading a content personalization analytics program.

The role requires 5+ years in marketing or digital analytics and 2+ years mentoring analysts, with strong SQL, Excel, and data visualization skills.

Qualifications

• 5+ years of experience in marketing or digital analytics.
• 2+ years of experience mentoring analysts.
• Advanced proficiency in SQL and Microsoft Excel.
• Strong experience with data visualization and reporting tools.
• Deep knowledge of digital marketing measurement, including GA4, paid media platforms, and attribution.
• Experience designing and analyzing A/B and multivariate tests.
• Excellent communication skills with the ability to present recommendations to senior leadership.

Responsibilities

• Own the measurement approach for Marketing, including KPIs, attribution, and reporting standards.
• Partner with Marketing, Media, and Email & Text leaders to evaluate campaign performance and optimize ROI.
• Oversee internal dashboards and reports to deliver actionable insights at scale.
• Lead analytics behind the content personalization program, including test design and customer journey analysis.
• Set standards for data definitions and documentation, ensure data quality with Data and Analytics Engineering.
• Translate complex analysis into clear recommendations and present to senior leadership.
• Collaborate with cross-functional teams to align on priorities and data needs.

Skills

SQL

Excel

Data visualization

GA4 & attribution

Education

Bachelor's degree in Business, Marketing, Data Analytics, Statistics, or related field

Tools

Snowflake

Looker

GA4

Job description

Purple Innovation, LLC is seeking a Marketing Analytics Lead to collaborate with Marketing, Media, and Email & Text teams to measure performance, optimize ROI, and drive data-driven decisions. You will own KPI definitions, dashboards, and data quality while leading a content personalization analytics program.

The role requires 5+ years in marketing or digital analytics and 2+ years mentoring analysts, with strong SQL, Excel, and data visualization skills.