Marketing Analytics Lead

Purple Mattress; United States; Remote; USD 77,000 - 91,000; Full time

Benefits offered by this job

401(k) Match

Flexible Vacation Plan

Childbirth & Parental Leave

Sick & Wellness Time

Holiday Pay

Sabbatical

Employee Discount

Give Back Day

Complimentary Mattress

Job summary

Purple Mattress seeks a Senior Marketing Analytics professional to drive measurement across Marketing, Media, and Email & Text initiatives. You’ll shape KPI definitions, attribution standards, and reporting that informs budget decisions and campaign optimization.

You’ll partner with cross-functional teams to deliver scalable dashboards, run A/B tests, and deliver clear, actionable insights to senior leadership. A strong background in digital analytics and data visualization is required.

Qualifications

• 5+ years of experience in marketing or digital analytics.
• 2+ years of experience mentoring analysts.
• Advanced proficiency in SQL and Microsoft Excel.
• Strong experience with data visualization and reporting tools.
• Deep knowledge of digital marketing measurement, including GA4, paid media platforms, and attribution.
• Experience designing and analyzing A/B and multivariate tests.
• Excellent communication skills, with the ability to present clear recommendations to senior leadership.

Responsibilities

• Own the measurement approach for Marketing, including KPIs, attribution, and reporting standards.
• Partner with Marketing, Media, and Email & Text leaders to evaluate campaign performance and recommend changes to budget, channel mix, and targeting that improve ROI.
• Oversee internal and in-platform dashboards and reports so they deliver actionable insights and scale with the business.
• Lead the analytics behind the content personalization program, including test design, user segmentation, customer journey analysis, and results readouts.
• Set standards for the accuracy, definitions, and documentation of marketing data, partnering with Data and Analytics Engineering on data quality and tracking.
• Turn complex analysis into clear recommendations and present findings to marketing and senior leadership.
• Build strong relationships with eCommerce, Retail, Finance, Web Development, SEO, and Data and Analytics Engineering to align on priorities.

Job description

Purple Mattress seeks a Senior Marketing Analytics professional to drive measurement across Marketing, Media, and Email & Text initiatives. You’ll shape KPI definitions, attribution standards, and reporting that informs budget decisions and campaign optimization.

You’ll partner with cross-functional teams to deliver scalable dashboards, run A/B tests, and deliver clear, actionable insights to senior leadership. A strong background in digital analytics and data visualization is required.