Marketing Analytics Lead: Drive ROI, Insights & Growth

Purple; Utah; Presencial; USD 77.000 - 91.000; Jornada completa

Descripción de la vacante

Purple is seeking an experienced Marketing Analytics Lead in Utah to shape measurement, attribution, and reporting for marketing efforts. You will partner with Marketing, Media, and Email & Text teams to optimize ROI and build scalable dashboards.

The role emphasizes data quality, experimentation (A/B testing), and driving actionable insights to senior leadership, with a collaborative, growth-oriented team culture.

Formación

• Bachelor’s degree in Business, Marketing, Data Analytics, Statistics, or a related field.
• 5+ years of experience in marketing or digital analytics.
• 2+ years of experience managing or mentoring analysts.
• Advanced proficiency in SQL and Microsoft Excel.
• Strong experience with data visualization and reporting tools.
• Deep knowledge of digital marketing measurement, including GA4, paid media platforms, and attribution.
• Experience designing and analyzing A/B and multivariate tests.
• Excellent communication skills, with the ability to present clear recommendations to senior leadership.

Responsabilidades

• Own the measurement approach for Marketing, including KPIs, attribution, and reporting standards.
• Partner with Marketing, Media, and Email & Text leaders to evaluate campaign performance and recommend changes to budget, channel mix, and targeting that improve ROI.
• Oversee internal and in-platform dashboards and reports so they deliver actionable insights and scale with the business.
• Lead the analytics behind the content personalization program, including test design, user segmentation, customer journey analysis, and results readouts.
• Set standards for the accuracy, definitions, and documentation of marketing data, partnering with Data and Analytics Engineering on data quality and tracking.
• Turn complex analysis into clear recommendations and present findings to marketing and senior leadership.
• Build strong relationships with eCommerce, Retail, Finance, Web Development, SEO, and Data and Analytics Engineering to align on priorities.

Conocimientos

SQL

Excel

Data visualization

GA4

Attribution

A/B testing

Mentoring analysts

Communication

Educación

Bachelor’s degree in Business/Marketing/Data Analytics/Statistics

Master’s degree preferred

Herramientas

Snowflake

Looker

Descripción del empleo

Purple is seeking an experienced Marketing Analytics Lead in Utah to shape measurement, attribution, and reporting for marketing efforts. You will partner with Marketing, Media, and Email & Text teams to optimize ROI and build scalable dashboards.

The role emphasizes data quality, experimentation (A/B testing), and driving actionable insights to senior leadership, with a collaborative, growth-oriented team culture.