Marketing Analytics Lead: Digital Insights & Strategy

Leo Pharma GmbH; Madison (NJ); Hybrid; USD 150,000 - 175,000; Full time

Job summary

Leo Pharma GmbH is seeking a Senior Manager, Marketing Analytics to drive the deployment of multi-channel marketing measurement across brands and to analyze digital engagement data across website, paid media, social, and email campaigns. This hybrid role is based in Madison, NJ.

Responsibilities include developing insights, defining KPIs, designing measurement frameworks, and advancing dashboards to optimize channel strategy and marketing investment.

Qualifications

• 5+ years of applicable full-time work experience with at least four years in digital marketing analytics and optimization.
• Proficiency with at least one statistical analysis language such as Python, R or SAS, and familiarity with Snowflake and cloud-based data warehouses.
• Experience with advanced statistical models and methods, and Statistical Design of Experiments.
• Hands-on experience in mixed media modelling and digital attribution models.
• Knowledge of media planning processes and experience with media agency management.

Responsibilities

• Support the execution of marketing analytics initiatives by synthesizing analyses and delivering recommendations to brand, marketing, and agency partners.
• Build time series statistical models using marketing/media data, accounting for promotions like sales force activities.
• Develop and apply statistical methodologies including A/B testing and experimental design to measure campaign lift and optimize digital engagement.
• Define KPIs and support design of measurement frameworks to evaluate promotion effectiveness across the customer journey.
• Generate insights to optimize channel strategy, audience targeting, messaging, and marketing investment allocation.
• Collaborate with Commercial Ops to ensure smooth communication and synergy.
• Translate complex analytical findings into meaningful business implications and recommendations.
• Support digital reporting dashboard enhancements and develop other reporting tools as needed.
• Identify data acquisition standards and guide data governance.

Skills

Python

R

SAS

Data Science

Statistics

Econometrics

Digital marketing analytics

Education

Bachelor's in Statistics

Master's in Statistics

Tools

Snowflake

SQL

Power BI

Job description

Leo Pharma GmbH is seeking a Senior Manager, Marketing Analytics to drive the deployment of multi-channel marketing measurement across brands and to analyze digital engagement data across website, paid media, social, and email campaigns. This hybrid role is based in Madison, NJ.

Responsibilities include developing insights, defining KPIs, designing measurement frameworks, and advancing dashboards to optimize channel strategy and marketing investment.