Brand Marketing Director - US Growth & Strategy

Leo Pharma GmbH; Madison (NJ); Hybrid; USD 200,000 - 290,000; Full time

Job summary

LEO Pharma Inc. in Madison, NJ, is seeking a Director, Brand Marketing to lead the US ANZUPGO brand strategy and drive growth through differentiated customer engagement and insight-driven decisions.

This hybrid role partners with Global Brand and US stakeholders to optimize customer experience and brand performance. You will oversee brand positioning, campaigns, and promotional planning, while collaborating with Sales, Analytics, Medical Affairs, and Market Access to ensure aligned, data-driven

Qualifications

• 5-7+ years of pharmaceutical/biotech marketing experience.
• Significant US pharmaceutical marketing experience.
• Launch and in-line marketing experience.
• Dermatology experience strongly preferred.
• Ability to drive matrix team collaboration.
• Agency and vendor management experience.
• Travel up to 30%.

Responsibilities

• Lead development and execution of US brand strategy for ANZUPGO.
• Drive customer insights into actionable marketing strategies.
• Lead brand positioning, messaging, campaigns and promotions.
• Develop integrated customer engagement across channels to optimize brand performance.
• Collaborate with Sales, Training, Analytics, Medical Affairs, and Market Access.
• Serve as marketing lead for planning, reviews and growth opportunities.
• Contribute to global plans and lifecycle management.
• Coordinate with speaker programs and advisory boards; manage agency relationships.

Skills

Matrix collaboration

Vendor management

Strategic thinking

Commercial acumen

Cross-functional leadership

Education

Bachelor's degree

MBA or advanced degree

Job description

LEO Pharma Inc. in Madison, NJ, is seeking a Director, Brand Marketing to lead the US ANZUPGO brand strategy and drive growth through differentiated customer engagement and insight-driven decisions.

This hybrid role partners with Global Brand and US stakeholders to optimize customer experience and brand performance. You will oversee brand positioning, campaigns, and promotional planning, while collaborating with Sales, Analytics, Medical Affairs, and Market Access to ensure aligned, data-driven