Senior Marketing Analytics Lead: Multi-Channel Insights

LEO Pharma; Madison (NJ); Hybrid; USD 150,000 - 175,000; Full time

Job summary

LEO Pharma is seeking a Senior Manager, Marketing Analytics to support the deployment of the Multi-Channel Marketing measurement framework across brands. You will analyze data, develop insights, and deliver recommendations for digital engagement across website, paid media, social, and email datasets.

This hybrid role is based in Madison, NJ, with responsibilities spanning model development, KPI definition, and collaboration with brand, marketing, and agency partners to optimize media investment

Qualifications

• Bachelor’s degree in Statistics, Data Science, or Econometrics; Master’s degree preferred.
• 5+ years in digital marketing analytics and optimization.
• Proficiency in Python, R or SAS; Snowflake familiarity.
• Experience with advanced statistical models and experimental design.
• Hands-on experience in mixed media modelling and digital attribution models.
• Knowledge of media planning process and media agency management.
• Strong communication and collaboration skills.
• Willingness to influence stakeholders with data-driven insights.
• Strategic business acumen and interest in media/tech trends.

Responsibilities

• Synthesize analyses and deliver recommendations to brand, marketing, and agency partners.
• Build time series models using marketing data and promotions.
• Apply A/B testing and experimental design to measure campaign lift.
• Define KPIs and support design of measurement frameworks.
• Generate insights to optimize channel strategy and marketing investment.
• Collaborate with Commercial Ops to ensure cross-team alignment.
• Translate analytical findings into business implications and recommendations.
• Support digital reporting dashboard enhancements and new reporting tools.
• Guide data governance and in-house data acquisition.

Skills

Statistical analytics

Digital marketing analytics

Communication skills

Collaboration

Stakeholder influence

Education

Bachelor’s degree in Statistics/Data Science/Econometrics

Master’s degree preferred

Tools

Python

R

SAS

Snowflake

Job description

LEO Pharma is seeking a Senior Manager, Marketing Analytics to support the deployment of the Multi-Channel Marketing measurement framework across brands. You will analyze data, develop insights, and deliver recommendations for digital engagement across website, paid media, social, and email datasets.

This hybrid role is based in Madison, NJ, with responsibilities spanning model development, KPI definition, and collaboration with brand, marketing, and agency partners to optimize media investment