Senior Manager, Marketing Analytics

Leo Pharma GmbH; Madison (NJ); Hybrid; USD 150,000 - 175,000; Full time

Job summary

Leo Pharma GmbH is seeking a Senior Manager, Marketing Analytics to drive the deployment of multi-channel marketing measurement across brands and to analyze digital engagement data across website, paid media, social, and email campaigns. This hybrid role is based in Madison, NJ.

Responsibilities include developing insights, defining KPIs, designing measurement frameworks, and advancing dashboards to optimize channel strategy and marketing investment.

Qualifications

• 5+ years of applicable full-time work experience with at least four years in digital marketing analytics and optimization.
• Proficiency with at least one statistical analysis language such as Python, R or SAS, and familiarity with Snowflake and cloud-based data warehouses.
• Experience with advanced statistical models and methods, and Statistical Design of Experiments.
• Hands-on experience in mixed media modelling and digital attribution models.
• Knowledge of media planning processes and experience with media agency management.

Responsibilities

• Support the execution of marketing analytics initiatives by synthesizing analyses and delivering recommendations to brand, marketing, and agency partners.
• Build time series statistical models using marketing/media data, accounting for promotions like sales force activities.
• Develop and apply statistical methodologies including A/B testing and experimental design to measure campaign lift and optimize digital engagement.
• Define KPIs and support design of measurement frameworks to evaluate promotion effectiveness across the customer journey.
• Generate insights to optimize channel strategy, audience targeting, messaging, and marketing investment allocation.
• Collaborate with Commercial Ops to ensure smooth communication and synergy.
• Translate complex analytical findings into meaningful business implications and recommendations.
• Support digital reporting dashboard enhancements and develop other reporting tools as needed.
• Identify data acquisition standards and guide data governance.

Skills

Python

R

SAS

Data Science

Statistics

Econometrics

Digital marketing analytics

Education

Bachelor's in Statistics

Master's in Statistics

Tools

Snowflake

SQL

Power BI

Job description

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Field of work: Sales, Marketing & Market Access

Role Description

Your Role

The Senior Manager, Marketing Analytics is responsible for supporting the deployment process of Multi-Channel Marketing (MCM) measurement framework utilization across brands, analyzing data, developing, and delivering analyses. This role requires experience measuring, mining, and generating insights from digital customer engagement data within all digital channels, including website, paid media, social media, and email campaign data sets.

This is a hybrid role, based out of our Madison, NJ office.

Your Responsibilities

• Support the execution of marketing analytics initiatives by synthesizing analyses, developing insights, and delivering recommendations to brand, marketing, and agency partners.
• Support building time series statistical models preferably using marketing/media data, accounting for other promotions like sales force activities.
• Develop and apply statistical methodologies including A/B testing, test /control experimental design and panel data modelling to measure campaign lift and generate actionable insights that optimize overall digital engagement.
• Partner with stakeholders to define KPIs and support design of measurement frameworks, to evaluate promotion effectiveness across customer journey.
• Generate insights that optimize channel strategy, audience targeting, messaging, and marketing investment allocation.
• Collaborate within Commercial Ops team to ensure smooth communication and synergy.
• Act as a strategic thought partner to stakeholders by translating complex analytical findings into meaningful business implications and recommendations.
• Support digital reporting dashboard enhancement, and developing other reporting tools based on business needs.
• Identify standards and rules pertaining to acquisition and use of relevant data, guide data management team on in-house data acquisition as well as data governance.

Your Qualifications

• Bachelors Degree in Statistics, Data Science, or Econometrics; Master’s degree in these fields preferred.
• 5+ years of applicable full-time work experience with at least four years in digital marketing analytics and optimization.
• Proficiency with at least one statistical analysis language such as Python, R or SAS. Familiar with Snowflake and cloud-based data warehouse environments.
• Experience and knowledge of advanced Statistical models and methods, and Statistical Design of Experiments.
• Hands on experience in mixed media modelling and digital attribution models.
• Knowledge of media planning process and experience with media agency management.
• Client focused and responsive.
• Strong verbal and written communication skills, as demonstrable in oral management presentations, succinct PowerPoint stories and layout, as well as structured syntheses and recommendations.
• Willingness to "have an opinion" backed up by insight and analytics and the confidence to influence key stakeholders in meetings and one to one basis.
• Strategic business acumen, focus on results, passion for keeping up with media and technology trends.
• Highly collaborative work style.
• Proven track record of professional success in analytics role.

The base salary range for this position is $150,000-$175,000 per year. The base salary range represents the anticipated low and high of the LEO Pharma range for this position. Salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

Beyond the skin

Join LEO Pharma, a global leader in medical dermatology, as we go beyond the skin to make a lasting impact. Our innovative approach sets us apart. We are dedicated to leaving a legacy that positively impacts patients, colleagues, and our planet.

LEO Pharma Inc. is an Equal Opportunity/Affirmative Action Employer. At LEO Pharma, we believe that our different perspectives, backgrounds, and attitudes are what enable us to make the best decisions, foster an inclusive culture, and meet the needs of the market we operate in. Therefore, we encourage you to apply for the position if you are excited about the role – even if you don’t meet every single requirement listed, you might be just the pioneer we are looking for. With this in mind, applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. We believe in flexibility in all aspects - also when it comes to supporting our employees' diverse needs, hence, we offer hybrid work opportunities whenever possible.

For certain positions, LEO Pharma might complete a background check conducted by a third party.

LEO Pharma Inc. seeks information for job applications from candidates in the U.S. through only the following channels:

• the LEO Pharma Inc. website and Halogen Talent Acquisition, powered by Jobvite
• via email to/from addresses using only the LEO Pharma domain of "@leo-pharma.com"
• screening and interaction by telephone and through the Microsoft Teams platform.

Please note:

• LEO Pharma does not use Google Hangouts, Zoom or any other platform for any recruitment-related activities.
• Disregard any solicitation or request for information related to job applications with LEO Pharma via any other means and/or using email addresses with any other domain.
• LEO Pharma will never ask candidates to make any type of personal financial investment related to gaining employment with the company.