Marketing Analytics & Insights Specialist

CSU; Pomona (CA); On-site; USD 65,587 - 68,232; Full time

Job summary

Cal Poly Pomona's Department of Strategic Communications is seeking a Marketing Analytics professional to provide reports, dashboards and data-driven insights for marketing campaigns. You will use Google Analytics, Looker Studio and Tag Manager to measure performance and guide decisions.

You will partner with StratComm and IT to implement conversion goals, run experiments and deliver data-inspired recommendations that improve engagement and outcomes across digital channels.

Qualifications

• Bachelor’s degree in a related field.
• Four years of relevant marketing analytics experience.
• Strong knowledge of marketing, branding, communications and PR.

Responsibilities

• Provide reports, dashboards and data visualizations for marketing analytics and market research projects.
• Develop analytics reporting strategy for ongoing campaigns.
• Track and analyze performance of digital marketing campaigns and KPIs.
• Ensure tagging and data integrity across analytics platforms.

Skills

Marketing analytics

Data visualization

Google Analytics

Looker Studio

Google Tag Manager

Statistical methods

Communication skills

Education

Bachelor's degree in related field

Tools

Google Tag Manager

Google Looker Studio

Google Analytics

Job description

Cal Poly Pomona's Department of Strategic Communications is seeking a Marketing Analytics professional to provide reports, dashboards and data-driven insights for marketing campaigns. You will use Google Analytics, Looker Studio and Tag Manager to measure performance and guide decisions.

You will partner with StratComm and IT to implement conversion goals, run experiments and deliver data-inspired recommendations that improve engagement and outcomes across digital channels.